May 24, 2019  
2016-2017 Course Catalog 
    
2016-2017 Course Catalog [ARCHIVED CATALOG]

Marketing, AAS


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Looking for a growth-oriented career? Something fast-paced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.

The Marketing AAS degree is designed for students who want to prepare for an immediate career in business, or who intend to go on to work full or part-time in marketing while earning a four-year Marketing degree. The AAS degree does offer select transfer options for students planning on attending a four-year college.

Coursework is designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include marketing, digital marketing, sales, advertising, promotion and understanding buyer behavior in small business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills through study tours, club meetings, professional development activities, meetings with business leaders, community involvement projects and group projects. Day, evening and online classes are offered.

Many graduates of the Marketing program have gone on to become marketing managers, regional marketing supervisors, professional salespeople, digital marketers and customer service representatives. Some own businesses and others have found careers as managers, merchandisers and buyers in the retail community. Graduates from the Marketing program are responsible for creating and/or executing marketing strategies, hiring, training and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns. The employment outlook in marketing is likely to be steady because the competition for customers makes marketing vital to virtually any business. Marketing careers offer flexibility, mobility, and pay to match your ability.

Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance. If you are interested in a program that features seven business and marketing classes, general education requirements, and prerequisite designed for transfer to a state university, consider the Marketing AA degree  .

For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.

Location: Ankeny

Selected courses in this program are offered at other campuses.

Students start any semester.

Program Entry Requirements

  1. Complete an application for admission.
  2. Satisfy the assessment requirement.
  3. Attend any required information/registration session.

Graduation Requirements

To earn a Marketing AA or AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 1


Required Course(s)


Semester 2


Required Course(s)


Option 3 - Select 1 Course


Semester 4


Required Course(s)


Option 4 - Select 1 Course


Semester 5


Required Course(s)


  • MKT 141 - Advanced Selling Strategies Credits: 3
  • Select one course from Option 5  Credits: 3
  • Select one course from Option 6  Credits: 3
  • Select one course from Option 7  Credits: 3
  • Select one course from Option 8  Credits: 3

Option 6 - Select 1 Course


Total Credits Required to Complete the AAS Degree - 64


Fixed Costs


Tuition……………………………………………………………………………………..$147.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs


  Semester 1 Semester 2 Semester 3 Semester 4 Semester 5
Books (approx) 500-900 600-900 200-300 500-750 500-750
Study Trips 150   300    

Students can expect to spend $100 - $150 per course for textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $12,158-13,308*

* Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?


  • Plan and execute marketing strategies to achieve organizational goals.
  • Manage a service, wholesale, retail or manufacturing business or department.
  • Sell ideas and products to customers.
  • Plan sales promotions and advertising campaigns, including displays.
  • Service established customers to achieve repeat business.
  • Conduct research to identify customer needs.
  • Manage salespeople.
  • Support product performance with technical upgrades.

What Skills and Abilities Will You Need?


  • Work well with people to solve problems and make decisions.
  • Demonstrate self-discipline, initiative, creative insight and good judgment.
  • Communicate effectively with customers, employees and employers.
  • Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
  • Demonstrate ability to sell ideas, products and services.
  • Use technology for communication and business applications

What Else Should I Consider about this Program or Career Choice?


  • Rapid advancement opportunities.
  • International marketing opportunities.
  • Transfer plans are on file if you want to go on to get a four-year degree.
  • Dealing with dissatisfied customers and difficult employees can create pressure.
  • In some careers, you may be required to work evenings and weekends.
  • Work 40-50 hours a week in a challenging environment.
  • This educational program is excellent preparation for those who may someday want to start their own business.
  • Average starting salary: $40,000 (2013-2014 Placement Report)

Nondiscrimination Policy


Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in employment, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy and marital status), sexual orientation, gender identity, age, disability and genetic information. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. For information about the ADA, the Section 504/ADA Coordinator may be contacted at 515-964-6857.  For Title IX questions and concerns contact 515-964-6850. (2016)

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