APP 300 - Fashion Events & PR

1. Examine past and current fashion events.
   1. Define what a fashion event is.
   2. Name the key players in the history of fashion events.
   3. Explore the business of fashion events.
2. Organize and manage a production team.
   1. Identify the role of the fashion show producer.
   2. Define available jobs on a production team.
   3. Operate within a designated role on the production team.
   4. Display skills in critical and creative thinking, teamwork, delegation, time management, and effective communication.
3. Develop a creative vision for a fashion event.
   1. Draft a fashion event proposal.
   2. Outline the purpose or message of the event.
   3. Create and storyboard a theme for an event.
   4. Assist in creating a working title or name for an event.
   5. Pitch an event concept.
4. Plan a fashion event.
   1. Create timelines, budgets, and planning calendars.
   2. Identify target markets.
   3. Determine the purpose of the event.
5. Execute a well-organized PR plan.
   1. Describe the functions of PR for an event.
   2. Write a press release.
   3. Use social media.
   4. Create a media/press kit.
   5. Produce invites and save the dates.
   6. Promote event through a variety of free and creative channels.
6. Secure model talent.
   1. Identify the types of models.
   2. Discuss the role of model agencies.
   3. Hold a model casting call.
   4. Create a custom contact sheet, release form, and application for models.
7. Analyze  designs for an event.
   1. Pull and inventory merchandise.
   2. Create style boards.
   3. Assemble a style notebook or “look book”.
8. Design the event space.
   1. Create a basic layout and floor plan.
   2. Discuss and select entertainment options.
   3. Identify staging and lighting needs.
   4. Outline backroom layout and positions.
   5. Organize the backroom in three basic stages; the setup, the show, and the breakdown.
9. Execute a fashion event.
   1. Create an event schedule.
   2. Develop a day of and production timeline.
   3. Write a contingency plan.
   4. Discuss event expectations with talent and volunteers.
   5. Build and dismantle set props and fixtures.
   6. Write thank-you notes to all volunteers, staff, and designers.
10. Assess a fashion event.
    1. Discuss the importance of evaluations.
    2. Identify the types of evaluations.
    3. Create an evaluation for your event.
    4. Review evaluations from your event.