APP 261 - Fashion Industry Analysis

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

This course will be an introduction to both apparel and interior fashion industries. Students will uncover fashion from the past, interact with current fashion trends & events, and learn about the future of fashion. A wide variety of fashion-related careers will also be explored.
Competencies

Examine product development variations
1. Define wholesale brands
2. Discuss store brands
3. Define private labels
4. Define mass customized products
5. Give examples of licensed products
Describe the business planning components of the apparel industry
1. Explain strategic planning
2. Define merchandise planning
3. Define creative planning
4. Explain technical planning
5. Explain production planning
Describe the three stages of apparel product development (Line concept, line development & line presentation).
Evaluate resources and techniques used for trend forecasting
1. Describe general consumer trends
2. Explain how apparel developers (designers) identify their target market
3. Assemble an appropriate target market for an identified trend
4. Conduct color and fabric forecasting
5. Compile current trend forecasting research
6. Describe methods used for developing design ideas (sources of inspiration)
7. Defend a current trend project
Show line development
1. Define an item line
2. Identify size categories of women’s, men’s and children’s apparel
3. Develop a balanced group line using the parameters of line development on a concept board
Interpret a historical perspective of fashion
1. Prepare a historical designer research report
2. Describe design concepts used by well known (past & present) designers
3. Synthesize historical insight to educate a modern perspective on fashion
4. Explain considerations regarding the apparel product mix
Explore the variety of careers available in the fashion industry