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Aug 31, 2024
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APP 235 - Visual Merchandising Studio Credits: 3 Lecture Hours: 2 Lab Hours: 2 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech This course provides a practical view of the components involved in creating store environments that sell. Students learn the visual strategies used to project a brand’s image, display and style merchandise, and motivate consumers to buy. Students design and physically install window displays. Competencies
- Identify the role visual merchandising plays in retailing
- Define visual merchandising
- Discuss how & why retailers use visual merchandising
- Identify effective visual strategies
- Assess display locations
- Identify the visual elements related to the exterior & interior of a store
- Recognize a variety of architectural window formats
- Evaluate the visual merchandiser’s role in nontraditional retailing
- Describe key locations for product display
- Distinguish display methods used for different types of merchandise
- Examine how retailers use atmospherics
- Develop skills to design attention grabbing displays
- Discuss a variety of processes for creative thinking
- Identify the elements & principles of design as they relate to visual display
- Assemble inspiration boards to communicate a display project
- Follow the steps in the design process to install a window display
- Select the appropriate tools to display and promote merchandise
- List the different types of signs
- Identify when and how to use signage effectively
- Design signage to communicate a message
- Identify the functions of lighting
- Define the different types of mannequins and mannequin alternatives
- Select mannequins that match a store or brand image
- Dress and maintain mannequins
- Evaluate interior retail displays.
- Analyze the impact of walls on customer traffic patterns and sales
- Categorize a wide variety of floor and wall fixtures
- Design and install a full scale window display
- Apply basic window display theory to meet design directive
- Illustrate design concept through an inspiration board & sketches
- Present a formal analysis and design concept
- Procure and prepare appropriate materials and design elements for efficient installation
- Prepare window for design installation
- Build-out window display
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