Dec 08, 2022  
2020-2021 Course Catalog 
    
2020-2021 Course Catalog [ARCHIVED CATALOG]

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APP 235 - Visual Merchandising Studio

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
This course provides a practical view of the components involved in creating store environments that sell.  Students learn the visual strategies used to project a brand’s image, display and style merchandise, and motivate consumers to buy.   Students design and physically install window displays. 
Competencies
  1. Identify the role visual merchandising plays in retailing
    1. Define visual merchandising
    2. Discuss how & why retailers use visual merchandising
    3. Identify effective visual strategies
  2. Assess display locations
    1. Identify the visual elements related to the exterior & interior of a store
    2. Recognize a variety of architectural window formats
    3. Evaluate the visual merchandiser’s role in nontraditional retailing
    4. Describe key locations for product display 
  3. Distinguish display methods used for different types of merchandise
  4. Examine how retailers use atmospherics
    1. Develop skills to design attention grabbing displays
    2. Discuss a variety of processes for creative thinking
    3. Identify the elements & principles of design as they relate to visual display
    4. Assemble inspiration boards to communicate a display project
    5. Follow the steps in the design process to install a window display
  5. Select the appropriate tools to display and promote merchandise
    1. List the different types of signs
    2. Identify when and how to use signage effectively
    3. Design signage to communicate a message
    4. Identify the functions of lighting
    5. Define the different types of mannequins and mannequin alternatives
    6. Select mannequins that match a store or brand image
    7. Dress and maintain mannequins
  6. Evaluate interior retail displays.
    1. Analyze the impact of walls on customer traffic patterns and sales
    2. Categorize a wide variety of floor and wall fixtures
  7. Design and install a full scale window display
    1. Apply basic window display theory to meet design directive
    2. Illustrate design concept through an inspiration board & sketches
    3. Present a formal analysis and design concept
    4. Procure and prepare appropriate materials and design elements for efficient installation
    5. Prepare window for design installation
    6. Build-out window display



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