Jun 17, 2019  
2018-2019 Course Catalog 
    
2018-2019 Course Catalog [ARCHIVED CATALOG]

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WDV 150 - E-Commerce

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
This course will introduce the student to the basic elements of electronic commerce. It will focus on business and technical issues faced by a company that enters into the E-Commerce marketplace. Topics include defining the ecommerce market, current issues facing ecommerce, domain names, online revenue models, online payment processing, online sales tax issues, privacy policies, and copyright issues. Students may not receive course credit for both WDV 150  and BUS 150  .
Competencies
  1. Define Electronic Commerce, hereafter defined as E-Commerce.
    1. Define E-Commerce.
    2. Identify and quantify the impact of E-Commerce on the United States economy.
    3. Evaluate the role E-Commerce plays in the economy.
    4. Identify various firms that are involved in E-Commerce, to what extent they are involved in E-Commerce and why they are involved with it.
    5. Discuss the future of E-Commerce and the impact on the traditional business environment.
  2. Identify the differences between an E-Commerce business model and traditional business models.
    1. Describe the business structure of an E-Commerce enterprise.
    2. Identify the asset requirements of an E-Commerce enterprise.
    3. Identify the technology requirements of an E-Commerce enterprise.
    4. Define the operating characteristics of an E-Commerce enterprise.
  3. Discuss the domain name as a business asset.
    1. Define the parts of a domain name.
    2. Identify the types of top level domains available to a business entity.
    3. List the steps of researching and purchasing a domain name.
  4. Review the ICANN.org organization.
    1. Discuss the foundation and structure of the organization.
    2. Identify the primary functions of the organization.
    3. List ICANN’s subsidiary service organizations and their function.
    4. Discuss the Domain Dispute process
  5. Discuss the various forms of electronic payment methods available for E-Commerce.
    1. Identify third party options for processing electronic payments.
    2. Identify integral methods of processing payments for E-Commerce transactions.
    3. Discuss the various strengths and weaknesses of these options.
    4. Discuss the impact these options would have on a firm engaging in E-Commerce.
    5. Evaluate the most appropriate option for a particular E-Commerce application.
  6. Define and discuss the following security issues.
    1. Implementation of local security options.
    2. Data protection.
    3. Ecommerce fraud.
    4. Identify theft.
    5. Protection of copyrights.
  7. Discuss the availability and impact of third-party providers on an E-Commerce business.
    1. Evaluate the role of Internet Service Providers (ISPs) to the firm.
    2. Evaluate the use of a website developer.
    3. Evaluate the use of a payment processing firm.
    4. Evaluate the role of search engines, browsers and links have on the firm
  8. Discuss the potential customer base available to an E-Commerce business.
    1. Identify the E-commerce market of the United States.
    2. Identify the global ecommerce market.
    3. Identify the demographics and characteristics of the typical Internet user.
    4. Determine how this will affect the design and development of our E-Commerce



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