Sep 17, 2019
BUS 150 - E-Commerce on the Web Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
This course will introduce the student to the basic elements of electronic commerce. It will focus on the business and technical issues faced by a company that enters the e-commerce marketplace. Topics include products, advertising, resource requirements, third party options, technical and operational issues. Students may not receive course credit for both WDV 150 and BUS 150 .
- Define Electronic Commerce, hereafter defined as E-Commerce.
- What is E-Commerce.
- Identify and quantify the impact of E-Commerce on the economy.
- Evaluate the role E-Commerce plays in the economy.
- Identify various firms that are involved in E-Commerce, to what extent they are involved in E-Commerce and why they are involved with it.
- Discuss the future of E-Commerce and the impact on the traditional business environment.
- Identify the differences between an E-Commerce business model and traditional business model.
- Describe the business structure of an E-Commerce enterprise.
- Identify the asset requirements of an E-Commerce enterprise.
- Identify the technology requirements of an E-Commerce enterprise.
- Define the operating characteristics of an E-Commerce enterprise.
- Define the role and functions of Marketing for an E-Commerce enterprise.
- Identify and discuss the role of traditional marketing techniques as they are applied to E-Commerce.
- Define and discuss marketing techniques that are unique to E-Commerce.
- Identify and evaluate the strengths and weaknesses of those techniques.
- Evaluate the use of logos and banners as a marketing tool in E-Commerce.
- Evaluate the use of links to and from others sites as a marketing tool.
- Discuss the use of sales and other promotions within E-Commerce.
- Discuss the implementation and use of customer reward systems.
- Identify and evaluate the various types of tools and technology available for building, using and promoting a website for a firm that engages in E-Commerce.
- Describe various hardware requirements of an E-Commerce firm.
- Identify and discuss website development tools appropriate to a small E-Commerce enterprise.
- Describe the purpose of possible uses of e-mail.
- Discuss the role of database applications within E-Commerce.
- Design an E-Commerce business model.
- Identify appropriate products for sale using E-Commerce.
- Identify and evaluate various business structures to support an E-Commerce enterprise.
- Identify and evaluate the operating requirements of an E-Commerce enterprise.
- Prepare a basic business plan for an E-Commerce enterprise.
- Identify the technology skills required for an employee of an E-Commerce firm.
- Discuss the various forms of electronic payment methods available for E-Commerce.
- Identify third party options for processing electronic payments.
- Identify integral methods of processing payments for E-Commerce transactions.
- Discuss the various strengths and weaknesses of these options.
- Discuss the impact these options would have on a firm engaging in E-Commerce.
- Evaluate the most appropriate option for a particular E-Commerce application.
- Identify and discuss the security issues a firm faces when engaging in E-Commerce.
- Identify the risks unique to a firm that engages in E-Commerce.
- Identify and evaluate various methods of protection available to these firms.
- Develop a security policy for an E-Commerce that addresses these issues.
- Discuss protection of internal data and copyrights.
- Identify areas of potential liability and methods to minimize them.
- Define and discuss the following security issues.
- Implementation of local security options.
- The construction and usage of firewalls and proxy servers.
- Application and usage of Exploiting Secure Sockets Layer (SSL)
- Installation and usage of digital certificates for encryption.
- Protection of internal data and copyrights.
- Discuss the availability and impact the use of third-party providers has on an E-Commerce enterprise.
- Evaluate the role of Internet Service Providers (ISPs) to the firm.
- Evaluate the use of a website developer.
- Evaluate the use of a payment processing firm
- Evaluate the use of an Internet marketing agency.
- Evaluate the role of search engines, browsers and links have on the firm.
- Discuss the potential customer base available to an E-Commerce firm.
- Identify the demographics and characteristics of the typical Internet user.
- Determine how this affects the selection and presentation of your product.
- Determine how this will affect the design and development of our E-Commerce delivery system.
- Discuss how this affects various E-Commerce marketing strategies.
- Evaluate the use of a website for establishing a presence on the World Wide Web to engage in E-Commerce.
- Identify the various types of websites, informational, presence, commercial, personal, retail, communications, etc.
- Identify the strengths and weaknesses of each type of website.
- Evaluate the features that make website successful for its purpose.
- Evaluate and discuss site usage.
- Describe how a firm can use other aspects of the Internet.
- Define Electronic Data Interchange (EDI) and its use throughout the process.
- Define and evaluate gateways to value added networks.
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