Sep 17, 2019  
2018-2019 Course Catalog 
    
2018-2019 Course Catalog [ARCHIVED CATALOG]

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BUS 150 - E-Commerce on the Web

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
This course will introduce the student to the basic elements of electronic commerce. It will focus on the business and technical issues faced by a company that enters the e-commerce marketplace. Topics include products, advertising, resource requirements, third party options, technical and operational issues. Students may not receive course credit for both WDV 150  and BUS 150 .
Competencies
  1. Define Electronic Commerce, hereafter defined as E-Commerce.
    1. What is E-Commerce.
    2. Identify and quantify the impact of E-Commerce on the economy.
    3. Evaluate the role E-Commerce plays in the economy.
    4. Identify various firms that are involved in E-Commerce, to what extent they are involved in E-Commerce and why they are involved with it.
    5. Discuss the future of E-Commerce and the impact on the traditional business environment.
  2. Identify the differences between an E-Commerce business model and traditional business model.
    1. Describe the business structure of an E-Commerce enterprise.
    2. Identify the asset requirements of an E-Commerce enterprise.
    3. Identify the technology requirements of an E-Commerce enterprise.
    4. Define the operating characteristics of an E-Commerce enterprise.
  3. Define the role and functions of Marketing for an E-Commerce enterprise.
    1. Identify and discuss the role of traditional marketing techniques as they are applied to E-Commerce.
    2. Define and discuss marketing techniques that are unique to E-Commerce.
    3. Identify and evaluate the strengths and weaknesses of those techniques.
    4. Evaluate the use of logos and banners as a marketing tool in E-Commerce.
    5. Evaluate the use of links to and from others sites as a marketing tool.
    6. Discuss the use of sales and other promotions within E-Commerce.
    7. Discuss the implementation and use of customer reward systems.
  4. Identify and evaluate the various types of tools and technology available for building, using and promoting a website for a firm that engages in E-Commerce.
    1. Describe various hardware requirements of an E-Commerce firm.
    2. Identify and discuss website development tools appropriate to a small E-Commerce enterprise.
    3. Describe the purpose of possible uses of e-mail.
    4. Discuss the role of database applications within E-Commerce.
  5. Design an E-Commerce business model.
    1. Identify appropriate products for sale using E-Commerce.
    2. Identify and evaluate various business structures to support an E-Commerce enterprise.
    3. Identify and evaluate the operating requirements of an E-Commerce enterprise.
    4. Prepare a basic business plan for an E-Commerce enterprise.
    5. Identify the technology skills required for an employee of an E-Commerce firm.
  6. Discuss the various forms of electronic payment methods available for E-Commerce.
    1. Identify third party options for processing electronic payments.
    2. Identify integral methods of processing payments for E-Commerce transactions.
    3. Discuss the various strengths and weaknesses of these options.
    4. Discuss the impact these options would have on a firm engaging in E-Commerce.
    5. Evaluate the most appropriate option for a particular E-Commerce application.
  7. Identify and discuss the security issues a firm faces when engaging in E-Commerce.
    1. Identify the risks unique to a firm that engages in E-Commerce.
    2. Identify and evaluate various methods of protection available to these firms.
    3. Develop a security policy for an E-Commerce that addresses these issues.
    4. Discuss protection of internal data and copyrights.
    5. Identify areas of potential liability and methods to minimize them.
  8. Define and discuss the following security issues.
    1. Implementation of local security options.
    2. The construction and usage of firewalls and proxy servers.
    3. Application and usage of Exploiting Secure Sockets Layer (SSL)
    4. Installation and usage of digital certificates for encryption.
    5. Protection of internal data and copyrights.
  9. Discuss the availability and impact the use of third-party providers has on an E-Commerce enterprise.
    1. Evaluate the role of Internet Service Providers (ISPs) to the firm.
    2. Evaluate the use of a website developer.
    3. Evaluate the use of a payment processing firm
    4. Evaluate the use of an Internet marketing agency.
    5. Evaluate the role of search engines, browsers and links have on the firm.
  10. Discuss the potential customer base available to an E-Commerce firm.
    1. Identify the demographics and characteristics of the typical Internet user.
    2. Determine how this affects the selection and presentation of your product.
    3. Determine how this will affect the design and development of our E-Commerce delivery system.
    4. Discuss how this affects various E-Commerce marketing strategies.
  11. Evaluate the use of a website for establishing a presence on the World Wide Web to engage in E-Commerce.
    1. Identify the various types of websites, informational, presence, commercial, personal, retail, communications, etc.
    2. Identify the strengths and weaknesses of each type of website.
    3. Evaluate the features that make website successful for its purpose.
    4. Evaluate and discuss site usage.
  12. Describe how a firm can use other aspects of the Internet.
    1. Define Electronic Data Interchange (EDI) and its use throughout the process.
    2. Define and evaluate gateways to value added networks.



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