Jul 14, 2024  
2024-2025 Course Catalog 
2024-2025 Course Catalog

Video Production, AAS

Location(s): Ankeny

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The Video Production AAS program is designed to prepare students for employment as video producers, videographers, camera operators, grips/electricians, sound mixers, editors and motion graphic designers. Students gain basic and advanced knowledge in video production for corporate videos, commercials, training videos, narratives, documentaries, music videos, news videography, video editing, motion graphics, and sound recording, editing and design. Students gain a broad understanding of standard industry techniques while developing your own personal style. Current industry state-of-the-art equipment, software and techniques are utilized with a large emphasis on hands-on experience. Students also learn to communicate with customers, fellow students and consider social and environmental issues in the context of their work.

Program Details

Pathway: Design, Media, & the Arts

More information on this Pathway.

Students may start this program any semester

Program Graduation Requirements

To earn a Video Production, AAS, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average. Students are required to produce a resume, production reel and completed videos of their work that demonstrates their ability to conceptualize and produce a variety of creative and effective videos.

Option 1 - Select 3 Credits

  • Any 3 credits DRA course (recommending DRA 139 ) Credits: 3
  • Any 3 credits in GRD in addition to required courses Credits: 3
  • Any 3 credits JOU course Credits: 3
  • Any 3 credits MKT course Credits: 3

Semester 5

Total Credits Required to Complete this Award - 64

Fixed Costs

Tuition……………………………………………………………………………………..$193.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

  Semester 1 Semester 2 Semester 3 Semester 4 Semester 5
Books (approximate) 150 150 75 150 150
Supplies 150 200 100 150 150
Equipment 1200-1500        
Software (Optional) 80-100 80-100 80-100 80-100 80-100

Approximate total cost for the program: $15,377-$15,777**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Video production on a crew working on sets and in studios.
  • Video production job at a corporation, ad agency, TV station or production company, or as a freelancer.
  • Planning, budgeting and producing video projects with your own company.
  • Video production for weddings, engagements and other social functions.
  • Video production for social media, YouTube, Vimeo and other media.
  • Editing, motion graphics, music recording and mixing, sound design and color correction on video and audio projects.
  • Using video to communicate messages and ideas to others.

What Skills and Abilities Will You Need?

  • Be able to take a video project from start to finish.
  • Have excellent verbal and written communication skills.
  • Must be ready and willing to collaborate and work with a diverse group of people.
  • Basic computer skills.
  • Must be able to follow directions and take direction from supervisors, clients and co-workers.

What Else Should I Consider about this Program or Career Choice?

  • Be able to work on more than one project at a time.
  • Require hours outside of class to complete projects.
  • Produce accurate work with original ideas.
  • Have creativity and imagination.
  • Be open to trying new things.
  • Be a self-starter.
  • Will need to update tools as technology changes.
  • Other sources for employment and salaries would be the following employers: Mittera, Grey Dog Media, Meredith Corp, Applied Art & Technology, Red Noise 6, Principal Financial Group, EMC Insurance, Farmers Insurance, Strategic America, WOI-TV, KCCI-TV, Iowa Public Television, etc.

Program Competencies

  1. Describe how to create a message and script, complete the pre-production steps and how to work with clients to develop video projects that meets the client’s goals
  2. Demonstrate various camera equipment, accessories, and settings used for video production assignments and proper camera principles for composition and effective shots
  3. Describe various types of production lighting instruments and their proper use in different production situations, including diffusion, direct, bounced, key, fill, various color temperatures, and backlight
  4. Demonstrate various types of audio recording equipment, including microphones, digital mixers, and recorders - both wired and wireless and the proper audio recording techniques to acquire clean dialogue and natural sounds on set, outside, and on location
  5. Describe non-linear editing software and how to edit, create effects, create graphics, mix sound, and color correct the video to achieve maximum storytelling and messaging impact
  6. Demonstrate the use of Photoshop and how to create graphics, text, and design elements, including creating layers, manipulating images, creating graphic overlays, and exporting TIFF and JPEG images
  7. Analyze the process of determining the story by creating the central message using character and dialogue development and evaluating good storytelling
  8. Describe how to visualize the action through storyboarding
  9. Demonstrate audio recording using proper microphones, placement and recording software and techniques, Voice Over recording, and sound design for video production
  10. Describe how to work with clients to develop video projects that meets the client’s goals. Describe how to communicate and persuade clients to make an effective video for them
  11. Demonstrate the multi-step process of “workflow” from pre-production through production and post-production while working on video production assignments in class and on actual set locations
  12. Describe non-linear editing software using proven industry techniques and how to import, edit, create transitions and add effects to the video and audio files to achieve maximum storytelling and messaging impact
  13. Demonstrate creating graphics, mixing audio and color correcting video using the film and TV industry software, hardware and techniques
  14. Demonstrate effective communication with customers
  15. Incorporate social and environmental issues in the context of work


Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Lack of English language proficiency will not be a barrier to admission and participation in career and technical education programs.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Executive Campus Dean’s office, the Executive Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at Academic Pathway website.(2024)

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