Marketing, AAS

Program Details

Semester 1

• SDV 108 - The College Experience Credits: 1
• MKT 110 - Principles of Marketing Credits: 3
• MKT 140 - Selling Credits: 3
• Select 3 Credits from Option 1 Credits: 3
• Select 3 Credits from Option 2 Credits: 3
• Select 3 Credits from Option 3 Credits: 3

Semester 2

• MKT 150 - Principles of Advertising Credits: 3
• MKT 160 - Principles of Retailing Credits: 3
• BUS 295 - Workplace Professionalism Credits: 2
• MGT 147 - Leadership Development Credits: 3
• Select 3 Credits from Option 4 Credits: 3
• Select 3-4 credits from Option 5 Credits: 3-4

Semester 3

• ACC 131 - Principles of Accounting I Credits: 4
• APP 235 - Visual Merchandising Studio Credits: 3
• MKT 121 - Digital Marketing Credits: 3
• Select 3 Credits from Option 6 Credits: 3
• Select 3 Credits from Option 7 Credits: 3

Semester 4

• MKT 182 - Customer Relationship Mgmt Credits: 3
• MKT 131 - Social Media Marketing Credits: 3
• MKT 135 - Content Marketing Credits: 3
• Select 3 credits from Option 8 Credits: 3
• Select 3 credits from Option 9 Credits: 3

Total Credits Required to Complete the AAS Degree - 64

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

Fixed Costs

Tuition……………………………………………………………………………………..$193.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

**A number of Business Courses use DMACC’s Inclusive Access program, where Textbook/Online Text Resources are included at a negotiated rate as a part of a student’s tuition costs. 

Approximate total for program: $14,952-$15,338**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

• Plan and execute marketing strategies to achieve organizational goals.
  
• Manage a service, wholesale, retail or manufacturing business or department.
  
• Sell ideas and products to customers.
  
• Plan sales promotions and advertising campaigns, including displays.
  
• Maintain relationships with established customers to achieve repeat business.
  
• Conduct research to identify customer needs.
  
• Manage the human resource needs of marketing/sales staff.
  
• Support product performance with technical upgrades.
  

What Skills and Abilities Will You Need?

• Work well with people to solve problems and make decisions.
• Demonstrate self-discipline, initiative, creative insight and good judgment.
• Demonstrate ability to sell ideas, products and services.
  
• Ability to communicate effectively and persuasively with all stakeholders.
• Teamwork and leadership abilities. 
  
• Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
• Computer technology skills in Microsoft Office, social and digital media platforms and enterprise programs.
  
• Ability to analyze and interpreted organizational data
  
• Understanding of laws and regulations and make ethical decisions
  

What Else Should I Consider about this Degree program?

• Reading, communication and math skills must be at college level to gain maximum benefit from classes.
  
• For career advancement and advanced position placement, students may need to continue college coursework beyond the two-year program.
  
• For transferability to four-year colleges and universities, it is important that students work closely with advisors and admissions counselors to maximize their course transfer option
  
• Average starting salary: $40,000 (2013-2014 Placement Report)

Program Competencies

1. Exhibit the capacity to design, develop, and implement a creative promotional strategy
2. Demonstrate the ability to sell ideas, products, and services
3. Demonstrate full comprehension of the marketing mix
4. Demonstrate basic fundamentals of visual merchandising and/or promotional design
5. Apply knowledge of effective customer relationship management
6. Explain how to effectively integrate all critical components of a digital marketing system
7. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace
8. Identify discrete target markets and segments for companies and brands
9. Reflect on how companies position brands successfully within a discrete target market

AY2025

Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Lack of English language proficiency will not be a barrier to admission and participation in career and technical education programs.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Executive Campus Dean’s office, the Executive Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Manufacturing
Transportation & Logistics

Entrance requirements for specific programs can be found at Academic Pathway website.₍₂₀₂₄₎

Competencies revised date