Jun 24, 2024  
2023-2024 Course Catalog 
2023-2024 Course Catalog [ARCHIVED CATALOG]


Digital Marketing, Certificate

Location(s): Ankeny

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This Digital Marketing Certificate gives students an overview of the digital marketing tools and channels used by businesses and marketing agencies to communicate with customers. Students will gain a foundation of marketing principles and more specialized training that prepares them for a career in digital marketing. Courses cover social media, search engine optimization, customer relationship management, e-mail marketing, web development and content marketing.

Program Details

Students may start any semester.

Graduation Requirements

To earn a Digital Marketing Certificate, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

Semester 2

Option 1 - Select 6 Credits

Total Credits Required to Complete this Certificate - 18


All classes currently contribute toward a Marketing AAS degree  

Fixed Costs

Tuition……………………………………………………………………………………..$185.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2
Books (approx) 300-400 150-200

Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $3,780-3,930**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Plan and execute digital marketing strategies to achieve organizational and client goals.
  • Manage social media marketing campaigns.
  • Manage email marketing campaigns.
  • Identify and facilitate mobile marketing strategies and tactics.
  • Build search engine optimization strategies and content marketing strategies for companies and clients.
  • Develop effective web-based marketing strategies.
  • Analyze digital data used in company and marketing-specific planning.
  • Create content for websites and blogs.

What Skills and Abilities Will You Need?

  • Work well with people to solve problems and make decisions.
  • Demonstrate self-discipline, initiative, creative insight and good judgment.
  • Communicate effectively with customers, employees and employers.
  • Understand basic computer skills and software tools.
  • Recognize various facets of digital marketing.
  • Use technology for communication and business applications.
  • Develop basic visual pieces for digital marketing campaigns.
  • Use social media and build strategies to brand across prominent social media.

What Else Should I Consider about this Specialist Certificate?

  • Tremendous job opportunities and growth due to shortage in digital marketing professionals.
  • Rapid advancement opportunities.
  • Certificate transitions efficiently into a Marketing AAS degree  .
  • Digital marketing careers often require a balance of technical and marketing skills.
  • Work 40-50 hours a week in a challenging environment.
  • This educational program is excellent preparation for those who may someday want to start their own business.

Program Competencies

Students in this Program will be able to…

  1. Exhibit the capacity to design, develop and implement a creative promotional strategy.
  2. Demonstrate full comprehension of the marketing mix.
  3. Apply knowledge of effective customer relationship management.
  4. Explain how to effectively integrate all critical components of a digital marketing system.
  5. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace.
  6. Identify discrete target markets and segments for companies and brands.
  7. Reflect on how companies position brands successfully within a discrete target market.

Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/pathways/.(2021)

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