Apr 21, 2024  
2023-2024 Course Catalog 
2023-2024 Course Catalog [ARCHIVED CATALOG]


Retail Management, Certificate

Location(s): Ankeny

The Retail Management certificate includes fundamentals in retailing and marketing, but also has a management focus to develop knowledge and skills in leadership, human resource management, buying and sourcing of goods and customer service. With on-the-job-training and continued education, upward mobility may be enhanced. A growing number of job openings exist for those who want a career that is both challenging and rewarding.

Program Details

Semester 1

Semester 2

Option 2 - Select 3 Credits

Total Credits Required to Complete this Certificate - 24*

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

Many of these credits are also applicable to the AAS degree in Marketing  and the AAS degree in Management  .

Fixed Costs

Tuition……………………………………………………………………………………..$185.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2 Semester 3
Books (approx) 400-600 400-600 200-300
Study Tours 150 0 0

Students can expect to spend $100 - $150 per course on textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $5,590-6,090**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Hire, train, develop and evaluate employees in a retail setting.
  • Perform administrative tasks in leading a store or department.
  • Assume responsibility for product inventory.
  • Lead implementation of merchandising and display layouts.
  • Strategically sell products and develop sales promotions.
  • Work closely with coworkers and managers to identify and solve customer buying needs.
  • Create, coordinate, and communicate solutions to business and customer problems.
  • Support organizational marketing and merchandising strategies.
  • Develop long-term profitable business relationships.
  • Develop and maintain good customer relationship management strategies.
  • Establish and maintain positive and productive organizational culture.

What Skills and Abilities Will You Need?

  • Maintain good working relations with customers, employees and supervisors.
  • Leadership and teamwork skills.
  • Communicate persuasively.
  • Identify buying needs of customers.
  • Identify and solve the work problems of employees.
  • Analyze problems and create solutions.

What Else Should I Consider about this Certificate program?

  • The Retail Management certificate offers a number of career and additional education options.
  • Some employers will pay tuition for this certificate and they may help you to get additional degrees.
  • You have an opportunity to plan and organize your work schedule.
  • Pressure and stress may exist when deadlines and company objectives have to be met.
  • Strong math background enhanced success in some retail management areas.
  • Many work details and programs are executed through the use of computers and related technology.

Program Competencies

  1. Demonstrate the ability to sell ideas, products and services.
  2. Reflect on how companies position brands successfully within a discrete target market.
  3. Lead, direct, and evaluate the work activities of employees.
  4. Execute the human resource activities of a group.
  5. Demonstrate effective conflict resolution skills.
  6. Delegates duties and tasks in accomplishing organizational objectives. 
  7. Adopt motivational strategies to optimize the performance of employees for the benefit of the organization.
  8. Analyze and interpret financial and statistical data to support decisions.


Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/pathways/.(2021)