Jun 23, 2024  
2023-2024 Course Catalog 
2023-2024 Course Catalog [ARCHIVED CATALOG]


Sales, Certificate

Location(s): Ankeny

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The purpose of the Sales certificate is to provide persons with knowledge of the basic principles of selling and marketing and the elements of human relations and communication required to enter the field of selling. This program is offered both during the evening and the day. The certificate also provides for a smooth transition into the Marketing and Management two-year degree programs.

Program Details

Students may start any semester

Graduation Requirements

To earn a Sales Certificate, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Total Credits Required to Complete this Certificate - 18

Many of these credits are also applicable to the diploma in Sales & Management  , the diploma  or AAS degree in Fashion/Design  , the AAS degree in Management  and the AAS degree in Marketing  .

Fixed Costs

Tuition……………………………………………………………………………………..$185.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2
Books (approximate) 300 300
Study Tours 150 0

Students can expect to spend $100 - $150 per course on textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for certificate: $4,080**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Prospect for people to buy goods or services.
  • Make appointments to make sales presentations and follow up.
  • Keep records of people contacted, points discussed and follow-up promised.
  • Listen carefully for what is needed by others.
  • Study new product lines and services and fit them to clients’ needs.
  • Write letters and reports, use the telephone, make presentations to individuals and groups.
  • Prioritize work tasks on a daily basis.
  • Attend meetings to hear and discuss company business and procedures.

What Skills and Abilities Will You Need?

  • Communicate effectively with clients and company personnel.
  • Approach clients in a professional manner (telephone techniques, appointments, etc.).
  • Pursue and complete all steps in the selling process.
  • Plan and organize work tasks.
  • Accurately calculate business and financial math problems.
  • Speak effectively before groups.
  • Demonstrate knowledge of marketing approaches and functions.

Program Competencies

  1. Demonstrate the ability to sell ideas, products and services.
  2. Demonstrate basic fundamentals of visual merchandising and/or promotional design.
  3. Apply knowledge of effective customer relationship management.
  4. Reflect on how companies position brands successfully within a discrete target market.
  5. Demonstrate effective conflict resolution skills.
  6. Adopt motivational strategies to optimize the performance of employees for the benefit of the organization.


Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/pathways/.(2021)

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