Jun 23, 2024  
2023-2024 Course Catalog 
2023-2024 Course Catalog [ARCHIVED CATALOG]


Retail Management, Diploma

Location(s): Ankeny

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Retail organizations are constantly recruiting individuals with training in the areas of retailing, sales, store management, supply chain management and customer relations. Retailing provides a dynamic and exciting work environment that rewards high performance with rapid job promotions and pay increases to match.

Retailing is a growth industry with an almost endless number of career opportunities available to graduates of the program. Past graduates are now in careers that include store managers; department managers; visual merchandisers; chain store supervisors; professional sales of automotive, home improvement, and computer products; and owners of their own businesses.

Personal, professional and leadership development is provided through lectures, study tours, labs and speakers.

Students completing the Retailing program can transfer credits into any of DMACC’s two-year Marketing or Management Programs.

Program Details

Students may start any semester

Selected courses in this program are offered at other campuses.

Graduation Requirements

To earn a Retail Management diploma, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

Option 1 - Select 3-4 Credits

Semester 2

Semester 3

Total Credits Required to Complete this Diploma - 39*

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

Fixed Costs

Tuition……………………………………………………………………………………..$185.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2
Books (approx) 500-800 400-700
Study Tours 150 0

Students can expect to spend $75 - $150 per course on textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $8,265-8,865**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Manage a store or a department.
  • Conduct store meetings for employees.
  • Assist in interpreting customer needs and buying store merchandise from vendors.
  • Plan and execute promotional displays.
  • Schedule and supervise other employees.
  • Sell to customers.
  • Be responsible for the physical appearance and condition of a store.
  • Provide customer service to build repeat business.

What Skills and Abilities Will You Need?

  • Maintain good working relations with customers, fellow workers, and store management; a team effort is required.
  • Apply creative thinking to merchandise and selling responsibilities.
  • Apply artistic abilities to the development of displays and other sales promotion ideas.
  • Communicate effectively, both verbally and nonverbally.

What Else Should I Consider about this Diploma program?

  • The opportunity to work with many people.
  • You may be required to work evenings and weekends.
  • Commissions and bonuses supplement starting salary.
  • Opportunity to start your own retail business.
  • Retailing is the best experience there is for any business career.
  • Retailing opportunities exist throughout the United States.
  • Rapid advancement and salary increases are usually available for people who succeed.
  • Success is quickly realized by high sales figures.
  • Can transfer all credits into DMACC Marketing program, with the option of transferring to a four-year degree.
  • Average salary for frontline retail supervisors according to the US Department of Labor is $43,580. (as of May 2017)

Program Competencies

Students in this Program will be able to…

  1. Demonstrate the ability to sell ideas, products and services.
  2. Demonstrate full comprehension of the marketing mix.
  3. Demonstrate basic fundamentals of visual merchandising and/or promotional design.
  4. Apply knowledge of effective customer relationship management.
  5. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace.
  6. Identify discrete target markets and segments for companies and brands.
  7. Reflect on how companies position brands successfully within a discrete target market.

Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/pathways/.(2021)

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