Nov 21, 2024

2023-2024 Course Catalog

2023-2024 Course Catalog [ARCHIVED CATALOG]

Marketing, AAS

Location(s): Ankeny

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Looking for a growth-oriented career? Something fast-paced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.

With heavy emphasis in contemporary digital marketing strategies, the Marketing AAS degree is designed for students who want to prepare for an immediate career in business, or who intend to go on to work full or part-time in marketing while earning a four-year Marketing degree. The AAS degree does offer select transfer options for students planning on attending a four-year college.

Coursework is designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include marketing, digital marketing, sales, advertising, promotion and understanding buyer behavior in small business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills through study tours, club meetings, professional development activities, meetings with business leaders, community involvement projects and group projects. Day, evening and online classes are offered.

Many graduates of the Marketing program have gone on to become marketing managers, regional marketing supervisors, professional salespeople, digital marketers and customer service representatives. Some own businesses and others have found careers as managers, merchandisers and buyers in the retail community. Graduates from the Marketing program are responsible for creating and/or executing marketing strategies, hiring, training and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns. The employment outlook in marketing is likely to be steady because the competition for customers makes marketing vital to virtually any business. Marketing careers offer flexibility, mobility, and pay to match your ability.

Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance.

Program Details

Pathway: Business

More information on this Pathway.

Students may start any semester

Selected courses in this program are offered at other campuses.

Graduation Requirements

To earn a Marketing AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

SDV 108 - The College Experience Credits: 1
MKT 110 - Principles of Marketing Credits: 3
APP 235 - Visual Merchandising Studio Credits: 3
MKT 140 - Selling Credits: 3
MKT 160 - Principles of Retailing Credits: 3
Select 3 Credits from Option 1 Credits: 3

Option 1 - Select 3 Credits

MGT 145 - Human Relations in Management Credits: 3
PSY 111 - Introduction to Psychology Credits: 3
SOC 110 - Introduction to Sociology Credits: 3

Semester 2

MKT 150 - Principles of Advertising Credits: 3
ADM 221 - Career Development Skills Credits: 2
MGT 147 - Leadership Development Credits: 3
Select 3 Credits from Option 2 Credits: 3
Select 3 credits from Option 3 Credits: 3

Option 2 - Select 3 Credits

CSC 116 - Information Computing Credits: 3
GRD 301 - Intro to Desktop Publishing Credits: 3
BCA 212 - Intro Computer Business Appl Credits: 3
CIS 303 - Introduction to Database Credits: 3
Any 3 credit course with the prefix WDV Credits: 3

Option 3 - Select 3 Credits

ECN 120 - Principles of Macroeconomics Credits: 3
ECN 130 - Principles of Microeconomics Credits: 3

Semester 3

MGT 801 - Business Internship Credits: 3
MGT 802 - Bus. Internship Seminar I Credits: 2

Semester 4

MKT 121 - Digital Marketing Credits: 3
ACC 131 - Principles of Accounting I Credits: 4
Select 3 credits from Option 4 Credits: 3
Select 3 credits from Option 5 Credits: 3
Select 3-4 credits from Option 6 Credits: 3-4

Semester 5

MKT 182 - Customer Relationship Mgmt Credits: 3
MKT 135 - Content Marketing Credits: 3
MKT 131 - Social Media Marketing Credits: 3
Select 3 credits from Option 7 Credits: 3
Select 3 credits from Option 8 Credits: 3

Option 7 - Select 3 Credits

INF 110 - Fundamental Informatics Credits: 3
Any 3 credit course with the WDV prefix Credits: 3

Option 8 - Select 3 Credits

ENG 105 - Composition I Credits: 3
COM 703 - Communication Skills Credits: 3

Total Credits Required to Complete the AAS Degree - 66*

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

Fixed Costs

Tuition……………………………………………………………………………………..$185.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs	Semester 1	Semester 2	Semester 3	Semester 4	Semester 5
Books (approx)	400-600	400-600	0	400-600	400-600
Study Trips	150		350

Students can expect to spend $75 - $150 per course for textbooks. Costs can be reduced by renting textbooks or buying e-texts. Some courses within this program don’t currently require textbooks.

Approximate total for program: $14,310-$15,110**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

Plan and execute marketing strategies to achieve organizational goals.
Manage a service, wholesale, retail or manufacturing business or department.
Sell ideas and products to customers.
Plan sales promotions and advertising campaigns, including displays.
Service established customers to achieve repeat business.
Conduct research to identify customer needs.
Manage salespeople.
Support product performance with technical upgrades.

What Skills and Abilities Will You Need?

Work well with people to solve problems and make decisions.
Demonstrate self-discipline, initiative, creative insight and good judgment.
Communicate effectively with customers, employees and employers.
Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
Demonstrate ability to sell ideas, products and services.
Use technology for communication and business applications

What Else Should I Consider about this Degree program?

Rapid advancement opportunities.
International marketing opportunities.
Transfer plans are on file if you want to go on to get a four-year degree.
Dealing with dissatisfied customers and difficult employees can create pressure.
In some careers, you may be required to work evenings and weekends.
Work 40-50 hours a week in a challenging environment.
This educational program is excellent preparation for those who may someday want to start their own business.
Average starting salary: $40,000 (2013-2014 Placement Report)

Program Competencies

Exhibit the capacity to design, develop, and implement a creative promotional strategy
Demonstrate the ability to sell ideas, products, and services
Demonstrate full comprehension of the marketing mix
Demonstrate basic fundamentals of visual merchandising and/or promotional design
Apply knowledge of effective customer relationship management
Explain how to effectively integrate all critical components of a digital marketing system
Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace
Identify discrete target markets and segments for companies and brands
Reflect on how companies position brands successfully within a discrete target market

Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Manufacturing
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/pathways/.₍₂₀₂₁₎