Jul 13, 2024  
2021-2022 Course Catalog 
2021-2022 Course Catalog [ARCHIVED CATALOG]


Digital Marketing, Diploma

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The Digital Marketing Diploma expands about the foundation of the Digital Marketing Certificate by offering students increased access to critical areas of specialization.

In addition to the foundations of marketing and advertising strategy, students gain perspective on comprehensive digital marketing strategy and specialization in the areas of Customer Relationship Management, Web/UX, Content Marketing and Social Media Marketing

Students earning this diploma can expect diverse generalist and specialist career opportunities in various corporate and agency settings.

For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.

Program Details

Locations: Ankeny

Students may start this program any semester

Program Graduation Requirements

To earn a Digital Marketing Diploma, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

Option 1 - Select 6 Credits

Option 3 - Select 3 Credits

Option 4 - Select 3 Credits

Total Credits Required to Complete this Award - 33

Fixed Costs

Tuition……………………………………………………………………………………..$174.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

  Semester 1 Semester 2
Books (approximate) 400-500 400-500

Students can expect to spend $75 - $150 per course for textbooks.  Costs can be reduced by renting textbooks for buying e-texts.  Some courses within this program don’t currently require textbooks.

Approximate total cost for the program: $6,542 - $6,742 *

*Program entry requirements are not included in the total approximate cost.


What Kind of Work Will You Do?

  • Plan and execute digital marketing strategies to achieve organizational and client goals.
  • Manage social media marketing campaigns.
  • Manage email marketing campaigns.
  • Identify and facilitate mobile marketing strategies and tactics.
  • Build search engine optimization strategies and content marketing strategies for companies and clients.
  • Develop effective web-based marketing strategies.
  • Analyze digital data used in company and marketing-specific planning.
  • Create content for websites and blogs.

What Skills and Abilities Will You Need?

  • Work well with people to solve problems and make decisions.
  • Demonstrate self-discipline, initiative, creative insight and good judgment.
  • Communicate effectively with customers, employees and employers.
  • Understand basic computer skills and software tools.
  • Recognize various facets of digital marketing.
  • Use technology for communication and business applications.
  • Develop basic visual pieces for digital marketing campaigns.
  • Use social media and build strategies to brand across prominent social media.

What Else Should I Consider about this Program or Career Choice?

  • Tremendous job opportunities and growth due to shortage in digital marketing professionals.
  • Rapid advancement opportunities.
  • Diploma transitions efficiently into a Marketing AAS degree .
  • Digital marketing careers often require a balance of technical and marketing skills.
  • Work 40-50 hours a week in a challenging environment.
  • This educational program is excellent preparation for those who may someday want to start their own business.

Program Competencies

Students in this Program will be able to…

  1. Exhibit the capacity to design, develop and implement a creative promotional strategy.
  2. Demonstrate full comprehension of the marketing mix.
  3. Apply knowledge of effective customer relationship management.
  4. Explain how to effectively integrate all critical components of a digital marketing system.
  5. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace.
  6. Identify discrete target markets and segments for companies and brands.
  7. Reflect on how companies position brands successfully within a discrete target market.

Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/admissions/Pages/checklist.aspx. (2021)

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