Feb 24, 2024  
2021-2022 Course Catalog 
2021-2022 Course Catalog [ARCHIVED CATALOG]


Video Production, Diploma

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The Video Production Diploma prepares students for entry-level positions in the Video Production industry. Students learn individual job skills that aid in the process used in completing a final production project. Production team members usually perform these skills in relationship to the project guidelines and schedules. This vast skill set includes, but is not limited to video camera, still camera, storyboarding, scriptwriting, use of editing, special effects, audio, and other related software.

This diploma is for individuals who want to develop a base skill set in Video Production. This skill set can be added to the Visual Communications Diploma  or the Graphic Design AAS  to give graduates more options in the job market. Others may want this diploma to use as a base when transferring to another college that specializes in Video Production. Professionals may desire these classes to build skills needed for current or new job opportunities.

For more information about the Video Production Diploma, please visit our website at https://www.dmacc.edu/programs/video/Pages/welcome.aspx.

Program Details

Location: Ankeny

Students start Fall semester.

Graduation Requirements

To earn a Video Production Diploma, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

Option 1 - Select 1 Course

Total Credits Required to Complete the Diploma - 37

Fixed Costs

Tuition……………………………………………………………………………………..$174.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2 Semester 3
Books (approx) 150-200 200 200-300
Supplies 30 30 30
External Hard Drive 100-200    
PC Computer 1500-2000    
Recommended, but optional      
      Design Software 20-30 20-30 20-30
      Porfolio/Media     100

Note: Financial aid may be used to purchase a computer. Apply for financial aid by completing the Free Application for Student Financial Aid (FAFSA) online at www.fafsa.ed.gov.

Approximate total for the program: $8,838 - $9,618**

**Program entry requirements are not included in the total approximate costs.

What Kind of Work Will You Do?

  • Video editing for production in studios
  • Planning, budgeting and producing video editing projects
  • Editing and finishing video projects
  • Use video to communicate messages and ideas to others
  • Create special effects for live action film and television.

What Skills and Abilities Will You Need?

  • Have excellent verbal and written communication skills
  • Must be ready and willing to collaborate and work with others
  • Basic computer skills
  • Attention to detail, analytical, troubleshooting and problem-solving skills.
  • Ability to learn new procedures and software technical skills quickly and independently.
  • Teamwork, collaboration and the ability to take direction from supervisors, clients and coworkers to improve your work.
  • Manage your time to meet established deadlines, work on multiple projects, and stay within a project budget.
  • Work long hours on a computer using specialized design software.
  • Desire and discipline to spend whatever time it takes to complete complicated projects.

What Else Should I Consider about this Program or Career Choice?

  • Must be creative and willing to express your ideas
  • Must be able to work under pressure and meet deadlines
  • Provide the foundation for  a variety of career options within the animation industry.
  • Constantly evolving industry requires motivation and lifelong learning to stay up-to-date with technology.
  • Must learn and use multiple software applications and stay current with updates, adapt to change and be able to learn on your own.
  • Average salary $55,080 per year (Source: ONET Online 2017 data https://www.onetonline.org/link/summary/27-4031.00)

Program Competencies

  1. Describe and demonstrate the multi-step process of “workflow” from the pre-production through production and post-production while working on video production assignments in studio and on location.
  2. Describe camera equipment and accessories used for video production assignments and demonstrate the appropriate use of the camera controls on various video and DSLR digital cameras.
  3. Demonstrate principles of rule-of-thirds, composition, backgrounds and setting a mood and techniques including movement, depth of field and settings (including ISO, F-stop, and zoom).
  4. Describe various types of lighting instruments and their proper use in different production situations, including safety, positioning and power requirements.
  5. Describe various qualities of light and be able to recognize, produce, and control various lighting conditions including - diffused, direct, bounced, key, fill, various color temperatures and back light.
  6. Describe various types of audio recording equipment including microphones, digital mixers and recorders - both wired and wireless.
  7. Demonstrate proper audio recording techniques using various audio equipment to acquire clean dialogue and natural sounds on set, outside and on location.
  8. Describe non-linear editing software and how to import, edit, transition between clips, and add effects and color correct the video and audio files in order to achieve maximum storytelling and messaging impact.
  9. Demonstrate creating a sound design for video productions using dialogue, sound effects and music using sound editing software.
  10. Describe how to create a message and develop an outline and script from that message.
  11. Describe developing characters, story lines and visualizing the shoot process through storyboarding.
  12. Demonstrate how to work with clients and fellow students to develop video projects that meets the client’s goals.
  13. Describe how to communicate and persuade clients to make an effective video for them.
  14. Demonstrate creating still and motion graphics, text and creative visual effects to enhance videos.


Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at https://www.dmacc.edu/admissions/Pages/checklist.aspx. (2021)

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