Feb 21, 2024  
2013-2014 Course Catalog 
2013-2014 Course Catalog [ARCHIVED CATALOG]

Marketing, AA

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Looking for a growth-oriented career? Something fastpaced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.

The program allows students to choose either an AA or AAS degree. Students who plan to transfer to a four-year college or university should consider the AA degree program. The AA degree will satisfy freshman and sophomore Marketing requirements of four-year colleges if planned carefully with an advisor.

Coursework is designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include marketing, sales, advertising, promotion and understanding buyer behavior in small-business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills.

Many graduates of the Marketing program have gone on to become marketing managers, regional marketing supervisors, professional salespeople and customer service representatives. Some have gone on to own their own businesses and others have found careers as managers, merchandisers and buyers in the retail community. Graduates from the Marketing program are responsible for creating and/or executing marketing strategies, hiring, training and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns. The employment outlook in marketing is likely to be steady because the competition for customers makes marketing vital to virtually any business. Research indicates that about one-third of the labor force is now employed in marketing. Marketing careers offer flexibility, mobility, and pay to match your ability.

The Marketing program emphasizes career development along with transfer options for students planning on attending a four-year college. Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance.

For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.

Location: Ankeny

Selected courses in this program are offered at other campuses.

Program Entry Requirements

  1. Complete an application for admission.
  2. Satisfy the assessment requirement.
  3. Attend any required information/registration session.

Students start any semester.

Graduation Requirements

To earn a Marketing AA or AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.


*ECN 120  and ECN 130  are required courses for this program and shall also be used to fulfill 3 credits of Social & Behavioral Sciences AA Core requirements and 3 credits of Distributive AA Core requirements.

+Students accepted into the Honors Program may take HON 101  in place of SDV 108  for 1 credit of Distributive AA Core.

Complete Remaining AA Degree Core Requirements as Follows - 41 Credits


Students should check with a DMACC advisor or an advisor at the four-year institution to which they plan to transfer before selecting math and science courses, distributive courses, and courses in other areas because certain courses are course prerequisites and/or admission requirements into the College of Business at different colleges and universities.

To complete this AA degree program, you must meet the Diversity Requirement with a grade of “C” or higher. See the AA /AS  section of the DMACC catalog or the AA Degree PIB (Program Information Brief) for more information about which courses can count toward this requirement.

Total Minimum Credits Required to Complete the Marketing AA Degree - 64

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