ART 296 - Commercial Video Basics

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Open

This class is an entry-level course that will serve as an introduction to basic commercial video and audio production. The goal of the course is for the student to develop the ability to capture great commercial video storytelling images and audio and to be able to edit those two elements together to tell a story.
Prerequisite: ART 186
Competencies

Evaluate the major components of commercial video production
1. Analyze the objective and subjective qualities of digital video projects utilizing discipline-specific terminology, as well as basic art vocabulary
2. Discuss a process and apply techniques and skills to shoot, direct, and edit a digital video
Demonstrate basic commercial video camera operation
1. Identify Exposure, ISO, Frame Rate, and Shutter Speed for a commercial video camera
2. Discuss and demonstrate composition and framing on the video camera
Assess how to edit videos using a variety of commercial video editing techniques
1. Identify digital editing techniques used in commercial video production
2. Select and employ the appropriate software to produce digital video projects
Perform how to set up video and lighting equipment for different commercial video production scenarios
1. Explain and demonstrate how to set up hard and soft lighting for commercial use
2. Discuss the multi-light setup and color balance of the lights
Demonstrate correct sound techniques in relation to commercial video production
1. Discuss different recording devices used in commercial video
2. Distinguish between different microphone types
Demonstrate how to tell a story by combining video and audio
1. Evaluate the aesthetic choices shaping scenes in a commercial film
  2. Discuss and apply advanced digital cinema shooting techniques in video production

Competencies Revised Date: 2024