ART 229 - Photography for Social Media

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: General

The benefits of Photography for Social Media Marketing make it an essential part of any online business plan. Photography (Still & Video) in social media is more than just running digital advertising campaigns; it allows your business to build a following of customers through creative photography posts that drive interactions and create excitement and help grow businesses. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, and Twitter. Each of these platforms has the tools to build a brand, connect with your customers, and track analytics. Students will learn how to use a Mirrorless/digital camera, smartphone, and multiple applications to create content for social media clients.
Prerequisite: ART 186 , ART 225
Competencies

Evaluate the value of social media marketing photography
1. Discuss current social media apps for photography marketing
2. Analyze trending social media apps and their value in marketing
Analyze anatomy of social media photography posts
1. Discuss Images: composition and lighting
2. Discuss written and trending hashtags
Assess photography industry’s role in social media
1. Discuss the value of photography in social media
2. Explain the different roles of photography in social media
Demonstrate an understanding of editing images for social media platforms
1. Identify and explain tools most often used in editing photography images.
2. Discuss the relationship between image resolution, image quality, image size and format.
Evaluate social media photography strategies and engagement
1. Discuss digital photography asset management
2. Analyze brand strategies for photography
Demonstrate photography stories (video & still) and reels
1. Discuss the use of mirrorless cameras and digital cameras used to create stories and reels
2. Identify how to use a smartphone to create a story or reel

Competencies Revised Date: AY2023