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May 09, 2025
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GRD 437 - Communication Design IV Credits: 3 Lecture Hours: 2 Lab Hours: 2 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech Blend creativity and technology with advanced-level problem-solving and research strategies to create effective multichannel design solutions. Prerequisite: GRD 426 and GRD 430 Competencies
- Design a visual identity to use in their job search
- Create a professional logo
- Create both print and digital resume, business card and portfolio for self-promotion
- Develop a self-promotion campaign
- Design a self-promotion campaign for print
- Create a professional self-promotion campaign with digital and social-media presence
- Design static and dynamic formats to address both print and digital needs in print, interactive media, and environmental applications
- Demonstrate how to prioritize the needs of the client and project
- Develop and explain the design process for project
- Complete an entry (entries) into design competition
- Respond to the criteria of project communication needs
- Demonstrate an iterative design process
- Present their own design solutions to others
- Identify design decisions and relate them to project needs
- Interpret the audience perspective of the work
- Participate in critiques of their own and other students’ and professional design solutions.
- Articulate the elements and principles of design
- Role-Play the part of the client during critiques
Competencies Revised Date: 2020
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