GRD 419 - Lettering and Sign Art

1. Demonstrate hand rendering skills on letter construction projects
   1. Study the construction of a “One Stroke” alphabet
   2. Study the use of a unit grid system to construct letter forms
   3. Render a “One Stroke” alphabet on a unit grid
   4. Study the construction of a “Roman” alphabet
   5. Study the technqiue of using a chisel marker
   6. Practice the technqiue of using a chisel marker
   7. Render a classic Roman alphabet
   8. Study the letter construction of an “Old English Text” alphabet
   9. Render an “Old English Text” alphabet
2. Demonstrate hand rendering skills on letter spacing projects
   1. Study the set space layout method
   2. Study pen lettering skills
   3. Practice pen lettering skills
   4. Render a “B” pen one stroke Gothic three line horizontal format statement
   5. Render a “C” pen Roman single stroke size line vertical format statement
   6. Render a “C” pen Old English Text horizontal format two line statement
3. Demonstrate hand rendering skills on a calligraphy project
   1. Study the development of lower case letters and italic hands
   2. Study general page layout, line value, and arranging words to read with rhythm
   3. Render a “C” pen calligraphic quotation
4. Demonstrate hand rendering skills on script lettering projects
   1. Study the construction of a “Round Hand Script”
   2. Render a “Round Hand” script statement
   3. Study the construction of a “Casual Script” alphabet
   4. Practice use of personal handwriting to construct a script alphabet
   5. Render a “Casual Script” statement
5. Demonstrate hand rendering skills on brush lettering projects
   1. Study the use of a lettering brush for executing serifs on letterforms
   2. Practice the use of a lettering brush for executing serifs on letterforms
   3. Study extension and condensing alphabets to control spatial needs
   4. Render a “Simple Brush Roman” alphabet
   5. Render a “Clarence” alphabet.
   6. Render a “Speedway” casual italic alphabet
   7. Render a “One Stroke Gothic” alphabet
   8. Render a visually expressive 3 word lettering plate.
6. Demonstrate design skills in the use of lettering
   1. Study the use of a lettering brush for executing logo designs
   2. Practice the use of a lettering brush for executing logo designs
   3. Study creation of original graphic images
   4. Render six original business logo designs
7. Demonstrate perspective skills in the use of 3-dimensional lettering
   1. Study the principals of light and shadow
   2. Practice the use of shaded letterforms to create depth
   3. Render a 3-dimension t-shirt design
8. Demonstrate advanced skills in poster lettering design
   1. Study the principals of spatial relationships
   2. Study the principals of color
   3. Render a black and white comprehensive layout
   4. Render a color sketch overlay
   5. Render a finished poster design
9. Demonstrate intellectual skills in the use of lettering
   1. Classify letter styles in groups of graphic similarity of historic development
   2. Select typography that graphically represents the feeling mood or image of the intended message
   3. Prioritize and edit copy; arrange in logical order into thought groups that are aesthetically pleasing
   4. Use the principles of contrasting line value, rhythm, depth perception, positive space relationships and compulsive graphic relativity