GRD 411 - Communication Design II

1. Evaluate the Creative Brief
   1. Experiment with ideation
   2. Determine creative inspiration resources
   3. Identify a client’s needs
   4. Propose and present a design strategy
   5. Analyze research for conceptual design
   6. Identify preliminary design concepts
   7. Explain a design concept
2. Incorporate the application of principles of graphic design to create effective visual communication layouts
   1. Identify principles such as balance, unity, etc in professional design work
   2. Produce compositions applying the principles of design
3. Integrate the application of elements of graphic design to effectively communicate intended message.
   1. Identify elements such as line, color, shape, etc in professional design work
   2. Produce compositions applying the elements of design
4. Distinguish industry standard design process to create effective visual communication layouts
   1. Explore the creative process
   2. Develop thumbnails and rough designs as part of the iterative process
   3. Participate in critiques and change compositions based on feedback
   4. Execute final compositions
5. Create files for a multi-channel campaign
   1. Interpret creative brief for client’s needs
   2. Produce designs for multi-channel publishing
   3. Modify files for multi-platform output devices
6. Examine history of graphic design
   1. Identify historical graphic design trend or style
   2. Apply a historical graphic design trend or style