GRD 404 - Typography II

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

Advanced exploration in the application and theory of typographic principles. Students strengthen skills in systems, typographically expressive layouts and using typographic relationships by creating a dynamic grid hierarchy to organize information. Students will be expected to conceptualize and execute a variety of typographic solutions across media platforms.
Prerequisite: GRD 405
Competencies

Demonstrate advanced ability to solve typography design challenges.
1. Review skills learned in Typography I
2. Prepare thumbnail sketches for typography design projects
3. Demonstrate ability to prepare full sized marker roughs for typography design projects
4. Demonstrate ability to prepare comprehensive final layouts for typography design projects
5. Meet project deadlines as specified
Utilize appropriate software to produce typography projects
1. Use front management software to activate and inactive fonts.
2. Correctly name and save files to USB Drive, CD disk, hard drive and/or File Server
3. Print laser copies in both black and white and color
Specify type by font, style, size and design intentions
1. Identify typefaces used in projects on specification sheets
2. Use proofreader’s marks to make edits to typography
Follow project specifications for solving advanced level typography design challenges including
1. Design with type in a variety of formats
2. Implement typographic hierarchy
3. Measure as specified.
4. Select materials as specified
5. Use media as specified
6. Demonstrate correct use of tools as specified
7. Access software as specified