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Dec 12, 2024
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AGH 291 - Hort. Business Operations Credits: 3 Lecture Hours: 3 Lab Hours: 0 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech This course is an overview of wholesale and direct-to-consumer horticulture businesses. Various methods of marketing, economic feasibility, roles of personnel and startup for horticulture businesses will be investigated. Prerequisite: AGH 106 Competencies
- Analyze green industry business operations.
- Provide the evolution and scope of the modern green industry
- Compare various ownership and management styles used in wholesale and direct to consumer horticulture businesses.
- Describe the business protocols of local horticulture business professionals.
- Distinguish between positive and negative methods of customer service.
- Analyze economic scenarios related to purchasing and selling horticultural goods.
- Determine the difference between gross markup and gross profit.
- Compute different pricing scenarios.
- Calculate breakeven prices.
- Determine ways to assign overhead costs.
- Explain variable and fixed costs.
- Summarize important financial ratios.
- Summarize wholesale and retail ordering practices for horticulture products.
- Determine product mix throughout the season based on seasonal trends and consumer preferences.
- Develop orders for a horticulture business.
- Assess the unique aspects of banking relations and obtaining capital for horticulture businesses.
- Quantify the impacts of interest rates and the period of a loan.
- Describe information needed for a positive working relationship with financial institutions.
- Develop an introductory business plan.
- Compose a net worth statement and an income statement.
- Compare and contrast marketing concepts used in the green industry.
- Examine various methods of pricing goods and services.
- Assess effectiveness of point of purchase
- Determine the economic feasibility of sales
- Evaluate proper signage and layout for horticulture businesses.
- Identify types of product displays.
- Design a display.
- Develop ways to introduce new products into a horticulture business.
- Compare and contrast various types of media advertising.
- List different media that can be used for advertising.
- Describe the various groups that horticulture products are marketed to.
- Develop advertising focused on a target audience.
- Develop advertising focused on a target audience.
- Evaluate basic inventory and billing procedures
- Identify advantages and disadvantages of itemization.
- Examine advantages and disadvantages of various methods of payment.
- Assess impact of delayed payment and billing.
- Formulate a basic plan to track inventory.
- Point out traits of a professional work place for a horticulture business.
- Determine appropriate functions of management.
- Characterize roles of employees.
- Explain professional relationships between employers and employees.
- Illustrate some of the unique aspects of family operated businesses.
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