APP 261 - Fashion Industry Analysis

1.  Examine product development variations 
   1. Define wholesale brands 
   2. Discuss store brands 
   3. Define private labels 
   4. Define mass customized products 
   5. Give examples of licensed products 
2. Describe the business planning components of the apparel industry 
   1. Explain strategic planning 
   2. Define merchandise planning 
   3. Define creative planning 
   4. Explain technical planning 
   5. Explain production planning 
3. Evaluate resources and techniques used for trend forecasting 
   1. Describe general consumer trends 
   2. Explain how apparel developers (designers) identify their target market 
   3. Assemble an appropriate target market for an identified trend 
   4. Describe methods used for developing design ideas (sources of inspiration)
   5. Conduct color and fabric forecasting 
   6. Compile current trend forecasting research 
   7. Defend a current trend project 
4. Demonstrate line development 
   1. Define an item line 
   2. Identify size categories of women’s, men’s and children’s apparel
   3. Discuss the three stages of apparel product development 
   4. Explain considerations regarding the apparel product mix 
5. Synthesize a historical perspective of fashion 
   1. Prepare a fashion influencer’s research report 
   2. Describe design concepts used by well known (past & present) designers
   3. Interpret historical insight to educate a modern perspective on fashion
6. Explore the variety of careers available in the fashion industry