Apr 25, 2024  
2021-2022 Course Catalog 
    
2021-2022 Course Catalog [ARCHIVED CATALOG]

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GRD 437 - Communication Design IV

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Blend creativity and technology with advanced-level problem-solving and research strategies to create effective multichannel design solutions.
Prerequisite: GRD 426  and GRD 430 
Competencies
  1. Design a visual identity to use in their job search
    1. Create a professional logo
    2. Create both print and digital resume, business card and portfolio for self-promotion
  2. Develop a self-promotion campaign
    1. Design a self-promotion campaign for print
    2. Create a professional self-promotion campaign with digital and social-media presence
  3. Design static and dynamic formats to address both print and digital needs in print, interactive media, and environmental applications
    1. Demonstrate how to prioritize the needs of the client and project
    2. Develop and explain the design process for project
  4. Complete an entry (entries) into design competition
    1. Respond to the criteria of project communication needs
    2. Demonstrate an iterative design process
  5. Present their own design solutions to others
    1. Identify design decisions and relate them to project needs
    2. Interpret the audience perspective of the work
  6. Participate in critiques of their own and other students’ and professional design solutions.
    1. Articulate the elements and principles of design
    2. Role-Play the part of the client during critiques

Competencies Revised Date: 2020



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