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Sep 07, 2024
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GRD 419 - Lettering and Sign Art Credits: 2 Lecture Hours: 0 Lab Hours: 4 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech The study of traditional letter forms, typography, hand lettering skills and design principles for the production of posters, signs, logos and other graphic images. Competencies
- Demonstrate hand rendering skills on letter construction projects
- Study the construction of a “One Stroke” alphabet
- Study the use of a unit grid system to construct letter forms
- Render a “One Stroke” alphabet on a unit grid
- Study the construction of a “Roman” alphabet
- Study the technqiue of using a chisel marker
- Practice the technqiue of using a chisel marker
- Render a classic Roman alphabet
- Study the letter construction of an “Old English Text” alphabet
- Render an “Old English Text” alphabet
- Demonstrate hand rendering skills on letter spacing projects
- Study the set space layout method
- Study pen lettering skills
- Practice pen lettering skills
- Render a “B” pen one stroke Gothic three line horizontal format statement
- Render a “C” pen Roman single stroke size line vertical format statement
- Render a “C” pen Old English Text horizontal format two line statement
- Demonstrate hand rendering skills on a calligraphy project
- Study the development of lower case letters and italic hands
- Study general page layout, line value, and arranging words to read with rhythm
- Render a “C” pen calligraphic quotation
- Demonstrate hand rendering skills on script lettering projects
- Study the construction of a “Round Hand Script”
- Render a “Round Hand” script statement
- Study the construction of a “Casual Script” alphabet
- Practice use of personal handwriting to construct a script alphabet
- Render a “Casual Script” statement
- Demonstrate hand rendering skills on brush lettering projects
- Study the use of a lettering brush for executing serifs on letterforms
- Practice the use of a lettering brush for executing serifs on letterforms
- Study extension and condensing alphabets to control spatial needs
- Render a “Simple Brush Roman” alphabet
- Render a “Clarence” alphabet.
- Render a “Speedway” casual italic alphabet
- Render a “One Stroke Gothic” alphabet
- Render a visually expressive 3 word lettering plate.
- Demonstrate design skills in the use of lettering
- Study the use of a lettering brush for executing logo designs
- Practice the use of a lettering brush for executing logo designs
- Study creation of original graphic images
- Render six original business logo designs
- Demonstrate perspective skills in the use of 3-dimensional lettering
- Study the principals of light and shadow
- Practice the use of shaded letterforms to create depth
- Render a 3-dimension t-shirt design
- Demonstrate advanced skills in poster lettering design
- Study the principals of spatial relationships
- Study the principals of color
- Render a black and white comprehensive layout
- Render a color sketch overlay
- Render a finished poster design
- Demonstrate intellectual skills in the use of lettering
- Classify letter styles in groups of graphic similarity of historic development
- Select typography that graphically represents the feeling mood or image of the intended message
- Prioritize and edit copy; arrange in logical order into thought groups that are aesthetically pleasing
- Use the principles of contrasting line value, rhythm, depth perception, positive space relationships and compulsive graphic relativity
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