GRD 426 - Communication Design III

1. Become aware of resources available to graphic design professionals and students by obtaining material from the Warren Paper Exchange
   1. Submit form to Idea Exchange to obtain design samples
   2. Present information received to class
2. Refine rendering skills and ability to communicate by
   1. Tracing existing logos and masthead designs
   2. Maintaining a daily journal.
3. Demonstrate creative and technical skills by entering local and national competition.
   1. Participate in local competitions as offered
   2. Designs for college logos, poster etc.
4. Demonstrate knowledge of Direct Mail Advertising
   1. Select company
   2. Identify purpose and establish objectives
   3. Identify audience
   4. Establish selling points
   5. Establish format, create and design theme
   6. Establish dimensions of mailer according to U.S. Postal guidelines
   7. Design mailer, letterhead
   8. Design a 4-color brochure, booklet or poster
   9. Critique all pieces for continuity, flow and adherence to original purpose and theme
5. Demonstrate knowledge of postal requirements in designing a BRM
   1. Address for automation including:
   2. Produce postnet bar code
   3. Produce FIM patterns
6. Demonstrate ability to use image generation
   1. Select a cover to design (redesign).
   2. Design an all type cover using established information
   3. Incorporate type into a collage using established information.
   4. Design a hard edge graphic using established information.
   5. Integrate type and photography as a solution using established information.
   6. Integrate type and illustration using established information
   7. Integrate type into a 3-dimensional design using established information.
   8. Select appropriate paper stock for each project
7. Develop and complete an outdoor billboard
   1. Establish client and purpose of advertisement
   2. Prepare copy.
   3. Develop images.
   4. Read chapter and hand-out on poster board
   5. Select size and type of billboard
   6. Prepare comp for presentation
8. Refine comprehensive skills.
   1. Review ten basic formats
   2. Produce a full page marker comp
   3. Produce a full page, computer generated comp