GRD 403 - Communication Design I

1. Identify the creative process for communication design
   1. Explain ideation.
   2. Determine creative inspiration resources
   3. Identify a client’s needs
   4. Explain a design strategy
   5. Analyze research for conceptual design
   6. Identify preliminary design concepts
   7. Explain a design concept
2. Demonstrate effective creativity
   1. Produce a design strategy
   2. Produce preliminary design concepts
   3. Execute a design concept
3. Apply color theory to effective visual communication.
   1. Identify additive and subtractive color
   2. Identify primary, secondary and tertiary colors
   3. Identify warm and cool colors
   4. Identify color tint and shade
   5. Examine color psychology
   6. Produce a color scheme
   7. Produce color context
4. Apply principles of graphic design to create effective visual communication layouts.
   1. Determine principles of graphic design
   2. Analyze principles of graphic design
   3. Demonstrate effective composition using principles of graphic design.
   4. Create and produce design layouts
   5. Collaborate with others about the effectiveness of communication design
5. Apply elements of graphic design to effectively communicate intended message
6. Appraise history of graphic design
   1. Identify historical graphic design trends
   2. Compare past graphic designer’s work
   3. Assess current graphic design trends
   4. Examine current graphic designer’s work.
7. Execute final presentation of a design comprehensive
8. Analyze work.
   1. Participate in class critiques
   2. Explain verbally the thought process of a communication design piece.
   3. Deconstruct a communication design piece.