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May 18, 2024
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MKT 150 - Principles of AdvertisingCredits: 3 Lecture Hours: 3 Lab Hours: 0 Practicum Hours: 0 Work Experience: 0 Course Type: Open Provides a broad overview and hands-on application of advertising and promotion. Topics include advertising objectives and strategies, appropriate media selection and creative development for effectively reaching a target market with a promotional message.
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