|
May 23, 2024
|
|
|
|
MKT 120 - E-MarketingCredits: 3 Lecture Hours: 3 Lab Hours: 0 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech Study of the Internet as a marketing tool. Investigation of the relevant issues and uses of Web-based marketing including influence on such traditional market mix topics as product, place, price and promotion. Focus will be on the use of technology rather than the technology itself.
Add to Portfolio (opens a new window)
|
|