Jul 14, 2024  
2017-2018 Course Catalog 
2017-2018 Course Catalog [ARCHIVED CATALOG]

Marketing, AA

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Looking for a growth-oriented career? Something fast-paced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.

Students who plan to transfer to public or select four-year colleges or universities should consider the AA degree program. The AA degree will satisfy freshman and sophomore Marketing requirements of four-year colleges if planned carefully with an advisor.

Coursework blends general education requirements with classes designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include liberal arts, communication, humanities, business, marketing, sales, advertising, promotion and understanding buyer behavior in small business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills.

Marketing classes are designed to help students learn in a fun and interactive environment that includes study tours, student activities and professional development. Day, evening and online classes are offered.

Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance. If you are interested in a program that includes a heavier emphasis on business and marketing classes, plus a hands-on internship experience, consider the Marketing AAS degree  .

For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.

Program Details

Location: Ankeny

Selected courses in this program are offered at other campuses.

Students start any semester

Program Entry Requirements

  1. Complete an application for admission.
  2. Satisfy the assessment requirement.
  3. Attend any required information/registration session.

Graduation Requirements

To earn a Marketing AA or AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.


*ECN 120  and ECN 130  are required courses for this program and shall also be used to fulfill 3 credits of Social & Behavioral Sciences AA Core requirements and 3 credits of Distributed AA Core requirements.

Students should check with a DMACC advisor or an advisor at the four-year institution to which they plan to transfer before selecting math and science courses, distributed courses, and courses in other areas because certain courses are course prerequisites and/or admission requirements into the College of Business at different colleges and universities.

To complete this AA degree program, you must meet the Diversity Requirement with a grade of “C” or higher. See the AA  section of the DMACC catalog or the AA Degree PIB (Program Information Brief) for more information about which courses can count toward this requirement.

Total Minimum Credits Required to Complete the Marketing AA Degree - 64

Fixed Costs

Tuition……………………………………………………………………………………..$151.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2 Semester 3 Semester 4
Books (approx) 600-900 500-750 500-750 500-750
Study Tours 150      

Students can expect to spend $100 - $150 per course for textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $11,914-13,114**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Plan and execute marketing strategies to achieve organizational goals.
  • Manage a service, wholesale, retail or manufacturing business or department.
  • Sell ideas and products to customers.
  • Plan sales promotions and advertising campaigns, including displays.
  • Service established customers to achieve repeat business.
  • Conduct research to identify customer needs.
  • Manage salespeople.
  • Support product performance with technical upgrades.

What Skills and Abilities Will You Need?

  • Work well with people to solve problems and make decisions.
  • Demonstrate self-discipline, initiative, creative insight and good judgment.
  • Communicate effectively with customers, employees and employers.
  • Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
  • Demonstrate ability to sell ideas, products and services.
  • Use technology for communication and business applications.

What Else Should I Consider about this Program or Career Choice?

  • Rapid advancement opportunities.
  • International marketing opportunities.
  • Transfer plans are on file if you want to go on to get a four-year degree.
  • Dealing with dissatisfied customers and difficult employees can create pressure.
  • In some careers, you may be required to work evenings and weekends.
  • Work 40-50 hours a week in a challenging environment.
  • This educational program is excellent preparation for those who may someday want to start their own business.
  • Average starting salary: $43,000 (2013-2014 Placement Report)

Nondiscrimination Statement

DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6857, sgbittner@dmacc.edu.  Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6574, dkmckittrick@dmacc.edu.  Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).(2017)

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