Retail Management Diploma

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Retail organizations are constantly recruiting individuals with training in the areas of retailing, sales, store management and customer relations. Retailing provides a dynamic and exciting work environment that rewards high performance with rapid job promotions and pay increases to match.

Retailing is a growth industry with an almost endless number of career opportunities available to graduates of the program. Past graduates are now in careers that include store managers; department managers; visual merchandisers; chain store supervisors; professional sales of automotive, home improvement, and computer products; and owners of their own businesses.

Personal, professional and leadership development is provided through lectures, study tours, labs and speakers.

Students completing the Retailing program can transfer credits into any of DMACC’s two-year Marketing or Management programs.

For more information about the Retailing program, please visit our website at www.dmacc.edu/programs/marketing.

Location: Ankeny

Selected courses in this program are offered at other campuses.

Students start any semester.

Program Entry Requirements

Complete an application for admission.
Satisfy the assessment requirement.
Attend any required information/registration session.

Graduation Requirements

To earn a Retail Management diploma, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Required Courses

Semester 1

Required Course(s)

MGT 101 - Principles of Management Credits: 3
MGT 147 - Leadership Development Credits: 3
MKT 140 - Selling Credits: 3
MKT 160 - Principles of Retailing Credits: 3
Option 1 - Select one course Credits: 3
Option 2 - Select one course Credits: 3

Option 1 - Select 1 Course

MGT 145 - Human Relations in Business Credits: 3
PSY 111 - Introduction to Psychology Credits: 3

Option 2 - Select 1 Course

CSC 110 - Intro to Computers Credits: 3
BCA 212 - Intro Computer Business Appl Credits: 3
GRD 301 - Intro to Desktop Publishing Credits: 3

Semester 2

Required Course(s)

MKT 110 - Principles of Marketing Credits: 3
MKT 182 - Customer Relationship Mgmt Credits: 3
MGT 170 - Human Resource Management Credits: 3
Option 3 - Select one course Credits: 3-4
Option 4 - Select one course Credits: 3

Option 3 - Select 1 Course

BUS 112 - Business Math Credits: 3
MAT 141 - Finite Math Credits: 4

Option 4 - Select 1 Course

ENG 105 - Composition I Credits: 3
COM 703 - Communication Skills Credits: 3

Semester 3

Required Course(s)

MGT 800 - Business Internship I Credits: 4
MGT 802 - Bus. Internship Seminar I Credits: 2
SPC 101 - Fund of Oral Communication Credits: 3

Total Credits Required to Complete this Diploma - 42

Fixed Costs

Tuition……………………………………………………………………………………..$143.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

	Semester 1	Semester 2	Semester 3
Study Tours	150	0	300

Approximate total textbook cost for the certificate: $1,600.

Students can expect to spend $100 - $150 per course on textbooks. Costs can be reduced by renting textbooks or
buying e-texts.

Approximate total for program: $8,056*

* Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

• Manage a store or a department.
• Conduct store meetings for employees.
• Assist in interpreting customer needs and buying store merchandise from vendors.
• Plan and execute promotional displays.
• Schedule and supervise other employees.
• Sell to customers.
• Be responsible for the physical appearance and condition of a store.
• Provide customer service to build repeat business.

What Skills and Abilities Will You Need?

• Maintain good working relations with customers, fellow workers, and store management; a team effort is required.
• Apply creative thinking to merchandise and selling responsibilities.
• Apply artistic abilities to the development of displays and other sales promotion ideas.
• Communicate effectively, both verbally and nonverbally.

What Else Should I Consider about this Program or Career Choice?

• The opportunity to work with many people.
• You may be required to work evenings and weekends.
• Commissions and bonuses supplement starting salary.
• Opportunity to start your own retail business.
• Retailing is the best experience there is for any business career.
• Retailing opportunities exist throughout the United States.
• Rapid advancement and salary increases are usually available for people who succeed.
• Success is quickly realized by high sales figures.
• Can transfer all credits into DMACC Marketing program, with the option of transferring to a four-year degree.
• Average salary for frontline retail supervisors according to the US Department of Labor is $41,450.

Nondiscrimination Policy

Des Moines Area Community College shall not engage in or allow discrimination covered by law. This includes harassment based on race, color, national origin, creed, religion, sex (including pregnancy and marital status), sexual orientation, gender identity, age, disability and genetic information. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. For information about the ADA, the Section 504/ADA Coordinator can be contacted at 515-964-6857. For Title IX questions and concerns contact 515-964-6850.