Marketing, AAS

Required Courses

Total Credits Required to Complete the AAS Degree - 64

Fixed Costs

Tuition……………………………………………………………………………………..$143.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Approximate total textbook cost: $2,500.

Students can expect to spend $100 - $150 per course for textbooks. Costs can be reduced by renting textbooks or
buying e-texts.

Approximate total for program: $12,102*

* Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

• Plan and execute marketing strategies to achieve organizational goals.
• Manage a service, wholesale, retail or manufacturing business or department.
• Sell ideas and products to customers.
• Plan sales promotions and advertising campaigns, including displays.
• Service established customers to achieve repeat business.
• Conduct research to identify customer needs.
• Manage salespeople.
• Support product performance with technical upgrades.

What Skills and Abilities Will You Need?

• Work well with people to solve problems and make decisions.
• Demonstrate self-discipline, initiative, creative insight and good judgment.
• Communicate effectively with customers, employees and employers.
• Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
• Demonstrate ability to sell ideas, products and services.
• Use technology for communication and business applications

What Else Should I Consider about this Program or Career Choice?

• Rapid advancement opportunities.
• International marketing opportunities.
• Transfer plans are on file if you want to go on to get a four-year degree.
• Dealing with dissatisfied customers and difficult employees can create pressure.
• In some careers, you may be required to work evenings and weekends.
• Work 40-50 hours a week in a challenging environment.
• This educational program is excellent preparation for those who may someday want to start their own business.
• Average starting salary: $40,000 (2013-2014 Placement Report)

Nondiscrimination Policy

Des Moines Area Community College shall not engage in or allow discrimination covered by law. This includes harassment based on race, color, national origin, creed, religion, sex (including pregnancy and marital status), sexual orientation, gender identity, age, disability and genetic information. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. For information about the ADA, the Section 504/ADA Coordinator can be contacted at 515-964-6857. For Title IX questions and concerns contact 515-964-6850.