Looking for a growth-oriented career? Something fastpaced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.
The Marketing AAS degree is designed for students who want to prepare for an immediate career in business, or who intend to go on to work full or part-time in marketing while earning a four-year Marketing degree. The AAS degree does offer select transfer options for students planning on attending a four-year college.
Coursework is designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include marketing, digital marketing, sales, advertising, promotion and understanding buyer behavior in small business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills through study tours, club meetings, professional development activities, meetings with business leaders, community involvement projects and group projects. Day, evening and online classes are offered..
Many graduates of the Marketing program have gone on to become marketing managers, regional marketing supervisors, professional salespeople, digital marketers and customer service representatives. Some own businesses and others have found careers as managers, merchandisers and buyers in the retail community. Graduates from the Marketing program are responsible for creating and/or executing marketing strategies, hiring, training and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns. The employment outlook in marketing is likely to be steady because the competition for customers makes marketing vital to virtually any business. Marketing careers offer flexibility, mobility, and pay to match your ability.
Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance. If you are interested in a program that features seven business and marketing classes, general education requirements, and prerequisite designed for transfer to a state university, consider the Marketing AA degree.
For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.
Location: Ankeny
Selected courses in this program are offered at other campuses.
Students start any semester.
Program Entry Requirements
- Complete an application for admission.
- Satisfy the assessment requirement.
- Attend any required information/registration session.
Graduation Requirements
To earn a Marketing AA or AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.