2026-2027 Course Catalog
Agribusiness- Agricultural Communication, Certificate
Location(s):
Ankeny
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The agricultural communications certificate will provide students with the skills and knowledge necessary to be effective in communicating about the agricultural industry. This certificate will encompass a broad-based agricultural education while supplying experience in areas of marketing, advertising and digital media. Students will be prepared to enter the workforce in the areas of public relations, communication, marketing, advertising, and advocacy within the agricultural industry.
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Program Graduation Requirements
To earn a Agricultural Communication, Certificate, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average. Option 1 - Select 3 credits
Option 2 - Select 3 credits
Total Credits Required to Complete this Award - 29
Fixed Costs
Tuition……………………………………………………………………………………..$215.00 per credit The costs for each program are estimates and subject to change. Varied Costs
| | Semester 1 | Semester 2 | | Books (approximate) | 305 | 205 | | Supplies | 55 | 55 | | | | | Approximate total cost for the program: $6,855 **Program entry requirements are not included in the total approximate cost. What Kind of Work Will You Do?
- Effectively communicate the story of agriculture through education, extension, and outreach.
- Take part in marketing, advertising, public relations, digital media, and web-based content as applied within the agricultural industry.
- Create content driven publications and media.
- Recruiting and brand management strategies through event planning and management.
- Develop strong public and community relations.
- Assist in creating agriculture policy through technical writing and communication.
- Attend conferences and meetings and read various trade publications to keep current on developments in the industry.
What Skills and Abilities Will You Need?
- Conduct research.
- Exhibit good attitude toward the job.
- Work well with customers and other employees.
- Manage, lead and train others.
- Follow verbal and written directions.
- Plan and organize well.
- Understand technical information about the industry and communicate to others.
What Else Should I Consider about this Program or Career Choice?
- The industry is so broad that students will have the opportunity to participate in the area of most interest.
- The primary purpose of this certificate is for preparation to work in the agricultural communication field.
- You will often have a lot of responsibility and work with little supervision.
- The work can be dirty, unpleasant at times and sometimes dangerous.
- You may work long hours that vary depending on your role and specific employer.
- Average starting salary for those not directly involved in their own entrepreneurial enterprise is approximately $35,000 to $45,000.
Program Competencies
- Apply knowledge of the food and fiber production system
- Demonstrate workplace basic skills of communicating, computing, problem-solving, accountability, and display a strong work ethic
- Evaluate technical information to make agribusiness decisions
- Demonstrate analytical, critical, and creative thinking to pursue new ideas, acquire new knowledge, and make decisions
- Engage in industry-recognized organizations and events such as trade shows, conferences, etc. to stay current on issues and technology important to the field
- Create collaborative relationships and networks and learn to empower, mentor, and influence others
- Assess short-term plan relevant to career or continued education goals
Competencies revised date
AY2025 Nondiscrimination Statement
It is the policy of Des Moines Area Community College not to discriminate in its programs, activities, or employment on the basis of race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. If you have questions or complaints related to compliance with this policy, please contact Director, Enterprise Risk Management, 2006 South Ankeny Boulevard, Bldg 22, Ankeny, IA 50023, 515-513-0655, feedback@dmacc.edu or the Director of the Office for Civil Rights, U.S. Department of Education, Cesar E. Chavez Memorial Building, 1244 Speer Boulevard, Suite 310, Denver, CO 80204-3582, Telephone: (303) 844-5695 FAX: (303) 844-4303, TDD 800-877-8339 Email: OCR.Denver@ed.gov (2026) |
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