Jul 14, 2024  
2024-2025 Course Catalog 
2024-2025 Course Catalog


Video Production, Certificate

Location(s): Ankeny

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The Video Production certificate is designed for individuals with no prior video production experience, who wish to gain a basic understanding of video and software skills used in the video production industry.

The courses in this certificate are the building blocks needed to provide a solid foundation, preparing a student to enter the world of video production.

Program Details

Pathway: Design, Media, & the Arts

More information on this Pathway.

Students start Fall semester.

Graduation Requirements

To earn a Video Production certificate, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average.

Total Minimum Credits Required to Complete this Certificate - 25

Fixed Costs

Tuition……………………………………………………………………………………..$193.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs


Semester 1 Semester 2 Semester 3
Books (approximate)  40   75
External Hard Drive 100    
Video Camera or DSLR 400-750    
Supplies/Equipment 40 40 40
PC Computer (Optional) 1200-1500    
Editing Software (Optional) 80-100 80-100 80-100

Approximate total for certificate without computer/software: $5,360-5,710**

Approximate total for program with computer and software option: $6,800-7,510**

Note: Financial aid may be used to purchase a computer.  Apply for financial aid by completing the FSFA

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Video production on a crew working on sets and in studios.
  • Video production job at a corporation, ad agency, TV station or production company
  • Planning, budgeting and producing video projects with your own company.
  • Video production for weddings, engagements and other social functions.
  • Editing and finishing video projects.
  • Using video to communicate messages and ideas to others

What Skills and Abilities Will You Need?

  • Have excellent verbal and written communication skills.
  • Must be ready and willing to collaborate and work with others.
  • Basic computer skills.
  • Must be able to follow directions and take direction from supervisors, clients and coworkers.

What Else Should I Consider about this Specialist Certificate?

  • Have creativity and imagination.
  • Be open to trying new things.
  • Be a self-starter.

Program Competencies

  1. Describe and demonstrate the multi-step process of “workflow” from the pre-production through production and post-production while working on video production assignments in studio and on location
  2. Describe camera equipment and accessories used for video production assignments and demonstrate the appropriate use of the camera controls on various video and DSLR digital cameras
  3. Demonstrate principles of rule-of-thirds, composition, backgrounds and setting a mood and techniques including movement, depth of field and settings (including ISO, F-stop, and zoom)
  4. Describe various types of lighting instruments and their proper use in different production situations, including safety, positioning and power requirements
  5. Describe various qualities of light and be able to recognize, produce, and control various lighting conditions including - diffused, direct, bounced, key, fill, various color temperatures and back light
  6. Describe various types of audio recording equipment including microphones, digital mixers and recorders - both wired and wireless
  7. Demonstrate proper audio recording techniques using various audio equipment to acquire clean dialogue and natural sounds on set, outside and on location
  8. Describe non-linear editing software and how to import, edit, transition between clips, and add effects and color correct the video and audio files in order to achieve maximum storytelling and messaging impact
  9. Demonstrate creating a sound design for video productions using dialogue, sound effects and music using sound editing software
  10. Describe how to create a message and develop an outline and script from that message. Describe developing characters, story lines and visualizing the shoot process through storyboarding
  11. Demonstrate how to work with clients and fellow students to develop video projects that meets the client’s goals. Describe how to communicate and persuade clients to make an effective video for them
  12. Demonstrate creating still and motion graphics, text and creative visual effects to enhance videos


Nondiscrimination Statement

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law. Lack of English language proficiency will not be a barrier to admission and participation in career and technical education programs.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Executive Campus Dean’s office, the Executive Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.

DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Transportation & Logistics

Entrance requirements for specific programs can be found at Academic Pathway website.(2024)

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