2021-2022 Course Catalog [ARCHIVED CATALOG]
Video Production, AAS
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The Video Production AAS program is designed to prepare students for employment as video producers, videographers, camera operators, grips/electricians, sound mixers, editors and motion graphic designers. Students gain basic and advanced knowledge in video production for corporate videos, commercials, training videos, narratives, documentaries, music videos, news videography, video editing, motion graphics, and sound recording, editing and design. Students gain a broad understanding of standard industry techniques while developing your own personal style. Current industry state-of-the-art equipment, software and techniques are utilized with a large emphasis on hands-on experience. Students also learn to communicate with customers, fellow students and consider social and environmental issues in the context of their work.
For more information about the Video Production program, please visit our website at http://www.dmacc.edu/programs/video.
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Students may start this program any semester
Program Graduation Requirements
To earn a Video Production, AAS, a student must complete all required coursework as prescribed and maintain a 2.0 grade point average. Students are required to produce a resume, production reel and completed videos of their work that demonstrates their ability to conceptualize and produce a variety of creative and effective videos. Option 1 - Select 3 Credits
Total Credits Required to Complete this Award - 64
Fixed Costs
Tuition……………………………………………………………………………………..$174.00 per credit
The costs for each program are estimates and subject to change.
Varied Costs
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Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
Semester 5 |
| Books (approximate) |
150 |
150 |
75 |
150 |
150 |
| Supplies |
150 |
200 |
100 |
150 |
150 |
| Equipment |
1200-1500 |
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| Software (Optional) |
80-100 |
80-100 |
80-100 |
80-100 |
80-100 |
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Approximate total cost for the program: $14,161-$14,561**
**Program entry requirements are not included in the total approximate cost.
What Kind of Work Will You Do?
- Video production on a crew working on sets and in studios.
- Video production job at a corporation, ad agency, TV station or production company, or as a freelancer.
- Planning, budgeting and producing video projects with your own company.
- Video production for weddings, engagements and other social functions.
- Video production for social media, YouTube, Vimeo and other media.
- Editing, motion graphics, music recording and mixing, sound design and color correction on video and audio projects.
- Using video to communicate messages and ideas to others.
What Skills and Abilities Will You Need?
- Be able to take a video project from start to finish.
- Have excellent verbal and written communication skills.
- Must be ready and willing to collaborate and work with a diverse group of people.
- Basic computer skills.
- Must be able to follow directions and take direction from supervisors, clients and co-workers.
What Else Should I Consider about this Program or Career Choice?
- Be able to work on more than one project at a time.
- Require hours outside of class to complete projects.
- Produce accurate work with original ideas.
- Have creativity and imagination.
- Be open to trying new things.
- Be a self-starter.
- Will need to update tools as technology changes.
- Other sources for employment and salaries would be the following employers: Mittera, Grey Dog Media, Meredith Corp, Applied Art & Technology, Red Noise 6, Principal Financial Group, EMC Insurance, Farmers Insurance, Strategic America, WOI-TV, KCCI-TV, Iowa Public Television, etc.
Program Competencies
- Describe and demonstrate how to create a message and script, complete the pre-production steps and how to work with clients to develop video projects that meets the client’s goals.
- Describe and demonstrate various camera equipment, accessories and settings used for video production assignments and proper camera principles for composition and effective shots.
- Describe and demonstrate various types of production lighting instruments and their proper use in different production situations, including diffusion, direct, bounced, key, fill, various color temperatures and back light.
- Describe and demonstrate various types of audio recording equipment including microphones, digital mixers and recorders - both wired and wireless and the proper audio recording techniques acquire clean dialogue and natural sounds on set, outside and on location.
- Describe and demonstrate non-linear editing software and how to edit, create effects, create graphics, mix sound and color correct the video to achieve maximum storytelling and messaging impact.
- Describe and demonstrate the use of Photoshop and how to create graphics, text, design elements, including creating layers, manipulating images, creating graphic overlays and exporting TIFF and JPEG images.
- Analyze the process of determining the story by creating the central message using character and dialogue development and evaluating good storytelling. Demonstrating how to visualize the action and story through storyboarding.
- Demonstrate audio recording using proper microphones, placement and recording software and techniques, Voice Over recording and sound design for video production.
- Demonstrate how to work with clients to develop video projects that meets the client’s goals. Describe how to communicate and persuade clients to make an effective video for them.
- Demonstrate and apply the multi-step process of “workflow” from pre-production through production and post-production while working on video production assignments in class and on actual set locations.
- Describe non-linear editing software using proven industry techniques and how to import, edit, create transitions and add effects to the video and audio files to achieve maximum storytelling and messaging impact.
- Demonstrate creating graphics, mixing audio and color correcting video using the film and TV industry software, hardware and techniques.
- Demonstrate effective communication with customers
- Incorporate social and environmental issues in the context of work
Nondiscrimination Statement
Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment) and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.
Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, John C. Kluczysnki Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1560, fax 312/730-1576, TDD 800-877-8339 Email OCR.Chicago@ed.gov.
DMACC offers career and technical programs in the following areas of study:
Agriculture, Natural and Environmental Science
Architecture, Engineering, and Construction
Arts, Design, and Visual Communication
Business, Management, and Marketing
Education, Public, and Human Services
Health Science
Hospitality and Culinary
Information Technology
Manufacturing
Transportation & Logistics
Entrance requirements for specific programs can be found at https://www.dmacc.edu/admissions/Pages/checklist.aspx. (2021)
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