Mar 28, 2024  
2020-2021 Course Catalog 
    
2020-2021 Course Catalog [ARCHIVED CATALOG]


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Sales, Certificate



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The purpose of the Sales certificate is to provide persons with knowledge of the basic principles of selling and marketing and the elements of human relations and communication required to enter the field of selling. This program is offered both during the evening and the day. The certificate also provides for a smooth transition into the Marketing and Management two-year degree programs.

For more information about the Sales certificate, please visit our website at www.dmacc.edu/programs/marketing/.

Program Details


Location: Ankeny


Students may start any semester


Program Entry Requirements


  1. Complete an application for admission.
  2. Satisfy the assessment requirement.
  3. Attend any required information/registration session.

Graduation Requirements


To earn a Sales Certificate, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Total Credits Required to Complete this Certificate - 18


Many of these credits are also applicable to the diploma in Sales & Management  , the diploma  or AAS degree in Fashion/Design  , the AAS degree in Management  and the AAS degree in Marketing  .

Fixed Costs


Tuition……………………………………………………………………………………..$170.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs


Costs Semester 1 Semester 2
Books (approximate) 300 300
Study Tours 150 0

Students can expect to spend $100 - $150 per course on textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for certificate: $3,810**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?


  • Prospect for people to buy goods or services.
  • Make appointments to make sales presentations and follow up.
  • Keep records of people contacted, points discussed and follow-up promised.
  • Listen carefully for what is needed by others.
  • Study new product lines and services and fit them to clients’ needs.
  • Write letters and reports, use the telephone, make presentations to individuals and groups.
  • Prioritize work tasks on a daily basis.
  • Attend meetings to hear and discuss company business and procedures.

What Skills and Abilities Will You Need?


  • Communicate effectively with clients and company personnel.
  • Approach clients in a professional manner (telephone techniques, appointments, etc.).
  • Pursue and complete all steps in the selling process.
  • Plan and organize work tasks.
  • Accurately calculate business and financial math problems.
  • Speak effectively before groups.
  • Demonstrate knowledge of marketing approaches and functions.

Program Competencies


  1. Demonstrate the ability to sell ideas, products and services.
  2. Demonstrate basic fundamentals of visual merchandising and/or promotional design.
  3. Apply knowledge of effective customer relationship management.
  4. Reflect on how companies position brands successfully within a discrete target market.
  5. Demonstrate effective conflict resolution skills.
  6. Adopt motivational strategies to optimize the performance of employees for the benefit of the organization.

2020

Nondiscrimination Statement


DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6857, sgbittner@dmacc.edu.  Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA  50023, phone 515/964-6216, title9@dmacc.edu.  Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).(2018)

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