Digital Marketing, Diploma

Program Details

Semester 1

• MKT 110 - Principles of Marketing Credits: 3
• MKT 150 - Principles of Advertising Credits: 3
• Select from Option 1  Credits: 6
• Select from Option 2  Credits: 3
• Select from Option 3  Credits: 3

Semester 2

• MKT 121 - Digital Marketing Credits: 3
• MKT 182 - Customer Relationship Mgmt Credits: 3
• MKT 135 - Content Marketing Credits: 3
• MKT 131 - Social Media Marketing Credits: 3
• Select from Option 4  Credits: 3

Total Credits Required to Complete this Award - 33

Fixed Costs

Tuition……………………………………………………………………………………..$160.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Students can expect to spend $75 - $150 per course for textbooks.  Costs can be reduced by renting textbooks for buying e-texts.  Some courses within this program don’t currently require textbooks.

Approximate total cost for the program: $6,905 - $7,930 *

*Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

• Plan and execute digital marketing strategies to achieve organizational and client goals.
• Manage social media marketing campaigns.
• Manage email marketing campaigns.
• Identify and facilitate mobile marketing strategies and tactics.
• Build search engine optimization strategies and content marketing strategies for companies and clients.
• Develop effective web-based marketing strategies.
• Analyze digital data used in company and marketing-specific planning.
• Create content for websites and blogs.

What Skills and Abilities Will You Need?

• Work well with people to solve problems and make decisions.
• Demonstrate self-discipline, initiative, creative insight and good judgment.
• Communicate effectively with customers, employees and employers.
• Understand basic computer skills and software tools.
• Recognize various facets of digital marketing.
• Use technology for communication and business applications.
• Develop basic visual pieces for digital marketing campaigns.
• Use social media and build strategies to brand across prominent social media.

What Else Should I Consider about this Program or Career Choice?

• Tremendous job opportunities and growth due to shortage in digital marketing professionals.
• Rapid advancement opportunities.
• Diploma transitions efficiently into a Marketing AAS degree .
• Digital marketing careers often require a balance of technical and marketing skills.
• Work 40-50 hours a week in a challenging environment.
• This educational program is excellent preparation for those who may someday want to start their own business.

Program Competencies

Students in this Program will be able to…

1. Exhibit the capacity to design, develop and implement a creative promotional strategy.
2. Demonstrate full comprehension of the marketing mix.
3. Apply knowledge of effective customer relationship management.
4. Explain how to effectively integrate all critical components of a digital marketing system.
5. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace.
6. Identify discrete target markets and segments for companies and brands.
7. Reflect on how companies position brands successfully within a discrete target market.

Nondiscrimination Statement

DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6857, sgbittner@dmacc.edu.  Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA  50023, phone 515/964-6216, title9@dmacc.edu.  Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).₍₂₀₁₈₎