Nov 23, 2024

2019-2020 Course Catalog

2019-2020 Course Catalog [ARCHIVED CATALOG]

Marketing, AAS

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Looking for a growth-oriented career? Something fast-paced, ever-changing and challenging, with opportunities for advancement and pay to match? Today a career in Marketing offers all this and more. You could be working for some of the fastest-growing companies and brightest business leaders. By using your skills and creativity, you will become part of the future in American business.

With heavy emphasis in contemporary digital marketing strategies, the Marketing AAS degree is designed for students who want to prepare for an immediate career in business, or who intend to go on to work full or part-time in marketing while earning a four-year Marketing degree. The AAS degree does offer select transfer options for students planning on attending a four-year college.

Coursework is designed with the help of successful marketers who know what it takes to succeed. Classroom instruction is based on lectures, labs, speakers, internships and study tours. Major areas of study include marketing, digital marketing, sales, advertising, promotion and understanding buyer behavior in small business, retail and business-to-business marketing environments. The Marketing program also offers many opportunities to develop and demonstrate leadership skills through study tours, club meetings, professional development activities, meetings with business leaders, community involvement projects and group projects. Day, evening and online classes are offered.

Many graduates of the Marketing program have gone on to become marketing managers, regional marketing supervisors, professional salespeople, digital marketers and customer service representatives. Some own businesses and others have found careers as managers, merchandisers and buyers in the retail community. Graduates from the Marketing program are responsible for creating and/or executing marketing strategies, hiring, training and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns. The employment outlook in marketing is likely to be steady because the competition for customers makes marketing vital to virtually any business. Marketing careers offer flexibility, mobility, and pay to match your ability.

Contact a DMACC Marketing instructor, counselor or advisor for transfer planning assistance.

For more information about the Marketing program, please visit our website at www.dmacc.edu/programs/marketing.

Program Details

Location: Ankeny

Selected courses in this program are offered at other campuses.

Students may start any semester

Program Entry Requirements

Complete an application for admission.
Satisfy the assessment requirement.
Attend any required information/registration session.

Graduation Requirements

To earn a Marketing AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 1

SDV 108 - The College Experience Credits: 1
MKT 110 - Principles of Marketing Credits: 3
APP 235 - Visual Merchandising Studio Credits: 3
MKT 140 - Selling Credits: 3
MGT 147 - Leadership Development Credits: 3
MKT 160 - Principles of Retailing Credits: 3

Semester 2

MKT 150 - Principles of Advertising Credits: 3
ADM 221 - Career Development Skills Credits: 2
Select from Option1 Credits: 3
Select from Option 2 Credits: 3
Select from Option 3 Credits: 3

Semester 3

MGT 800 - Business Internship I Credits: 4
MGT 802 - Bus. Internship Seminar I Credits: 2

Semester 4

MKT 121 - Digital Marketing Credits: 3
Select from Option 4 Credits: 3-4
Select from Option 5 Credits: 3
Select from Option 6 Credits: 3
Select from Option 7 Credits: 3 - 4

Option 4 - Select 3 - 4 Credits

ACC 131 - Principles of Accounting I Credits: 4
ACC 111 - Intro to Accounting Credits: 3

Option 5 - Select 3 Credits

MGT 130 - Principles of Supervision Credits: 3
MGT 101 - Principles of Management Credits: 3
BUS 148 - Small Business Management Credits: 3
MKT 145 - Sales Management Credits: 3

Option 6 - Select 3 Credits

SPC 101 - Fund of Oral Communication Credits: 3
SPC 122 - Interpersonal Communication Credits: 3

Option 7 - Select 3 - 4 Credits

BUS 112 - Business Math Credits: 3
MAT 141 - Finite Math Credits: 4

Semester 5

MKT 182 - Customer Relationship Mgmt Credits: 3
MKT 135 - Content Marketing Credits: 3
MKT 131 - Social Media Marketing Credits: 3
Select from Option 8 Credits: 3
Select from Option 9 Credits: 3

Option 8 - Select 3 Credits

INF 110 - Fundamental Informatics Credits: 3
Any Course with the WDV prefix Credits: 3

Option 9 - Select 1 Course

ENG 105 - Composition I Credits: 3
COM 703 - Communication Skills Credits: 3

Total Credits Required to Complete the AAS Degree - 66*

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

Fixed Costs

Tuition……………………………………………………………………………………..$160.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs	Semester 1	Semester 2	Semester 3	Semester 4	Semester 5
Books (approx)	400-600	400-600	0	400-600	400-600
Study Trips	150		350

Students can expect to spend $75 - $150 per course for textbooks. Costs can be reduced by renting textbooks or buying e-texts. Some courses within this program don’t currently require textbooks.

Approximate total for program: $12,660-$13,460**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

Plan and execute marketing strategies to achieve organizational goals.
Manage a service, wholesale, retail or manufacturing business or department.
Sell ideas and products to customers.
Plan sales promotions and advertising campaigns, including displays.
Service established customers to achieve repeat business.
Conduct research to identify customer needs.
Manage salespeople.
Support product performance with technical upgrades.

What Skills and Abilities Will You Need?

Work well with people to solve problems and make decisions.
Demonstrate self-discipline, initiative, creative insight and good judgment.
Communicate effectively with customers, employees and employers.
Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit.
Demonstrate ability to sell ideas, products and services.
Use technology for communication and business applications

What Else Should I Consider about this Degree program?

Rapid advancement opportunities.
International marketing opportunities.
Transfer plans are on file if you want to go on to get a four-year degree.
Dealing with dissatisfied customers and difficult employees can create pressure.
In some careers, you may be required to work evenings and weekends.
Work 40-50 hours a week in a challenging environment.
This educational program is excellent preparation for those who may someday want to start their own business.
Average starting salary: $40,000 (2013-2014 Placement Report)

Program Competencies

Exhibit the capacity to design, develop and implement a creative promotional strategy.
Demonstrate the ability to sell ideas, products and services.
Demonstrate full comprehension of the marketing mix.
Demonstrate basic fundamentals of visual merchandising and/or promotional design.
Apply knowledge of effective customer relationship management.
Explain how to effectively integrate all critical components of a digital marketing system.
Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace.
Identify discrete target markets and segments for companies and brands.
Reflect on how companies position brands successfully within a discrete target market.

Nondiscrimination Statement

DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515/964-6857, sgbittner@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 1, Ankeny, IA 50023, phone 515/964-6216, title9@dmacc.edu. Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).₍₂₀₁₈₎