MKT 121 - Digital Marketing

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

Students will become familiar with the various strategies and tools companies and agencies use to implement digital marketing campaigns. In particular, this course explores the use of the Web, social media, mobile devices, search engines, analytics software and digital broadcast media for marketing.