Apr 16, 2024  
2015-2016 Course Catalog 
    
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2015-2016 Course Catalog [ARCHIVED CATALOG]

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MKT 199 - Sports/Entertainment Mktg.

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Exploration of the essentials of effective sports/ entertainment marketing. Topics include application of the marketing principles in the sports/ entertainment area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and the unique challenges for sports/entertainment, specific products (concerts, special events, concessions, football, basketball, baseball, motor sports, etc.).


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