MKT 199 - Sports/Entertainment Mktg.

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

Exploration of the essentials of effective sports/ entertainment marketing. Topics include application of the marketing principles in the sports/ entertainment area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and the unique challenges for sports/entertainment, specific products (concerts, special events, concessions, football, basketball, baseball, motor sports, etc.).