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Dec 14, 2024
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MKT 199 - Sports/Entertainment Mktg.Credits: 3 Lecture Hours: 3 Lab Hours: 0 Practicum Hours: 0 Work Experience: 0 Course Type: Voc/Tech Exploration of the essentials of effective sports/ entertainment marketing. Topics include application of the marketing principles in the sports/ entertainment area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and the unique challenges for sports/entertainment, specific products (concerts, special events, concessions, football, basketball, baseball, motor sports, etc.).
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