Mar 28, 2024  
2015-2016 Course Catalog 
    
2015-2016 Course Catalog [ARCHIVED CATALOG]

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MKT 182 - Customer Relationship Mgmt

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Customer Relationship Management is a systematic marketing process used customer and client-driven organizations around the world. Using CRM software, companies can effectively track buying activity and target customers more effectively with sales, service and marketing efforts. This course includes an overview of CRM concepts and case studies of companies with successful CRM programs.



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