MKT 110 - Principles of Marketing

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: General

Marketing effectively and efficiently results in better customer loyalty, higher share of customers, relief from margin erosion, and higher customer satisfaction. Explore strategies used to get, keep and grow customers. Theoretical concepts blend with real-world applications in the areas of planning, decision-making, consumer behavior, ethics, product, price, distribution, promotion, service and international marketing.