AGB 440 - Agricultural Niche Marketing

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

The marketing of agricultural products in a niche market requires an understanding of the challenges for marketing a product or service in small portions to a consumer who is not being readily served by the mainstream product or service providers. This course will explore the opportunities available and identify procedures for establishing niche markets.