AGB 440 - Agricultural Niche Marketing

1. Evaluate how to recognize niche marketing opportunities
   1. Understand how market research is used to identify high growth-potential consumer segments
   2. Analyze customer demographic, psychographic, and behavioral trends to pinpoint niche opportunities
   3. Evaluate potential for market expansion based on consumer trends
2. Determine the necessary steps in starting and establishing a niche market in agriculture
   1. Research various alternative market delivery systems, including direct-to-consumer, distributor, and online platforms
   2. Analyze the benefits and drawbacks of each alternative market choice
   3. Differentiate between a niche market and a non-niche market
   4. Identify key resources and partnerships needed for market establishment
   5. Explain geographic location as a factor in developing a niche business
3. Evaluate the goals and functions of marketing, including the identification of competitors and the application of problem-solving and decision-making through marketing
   1. Explain the primary goals and functions of marketing within the agricultural sector
   2. Analyze the strategies of key competitors in a niche market
   3. Utilize SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for a market or business
   4. Measure the effectiveness of promotional activities through key performance indicators (KPIs)
   5. Evaluate the effectiveness of niche marketing goals and strategies through analysis of case studies
4. Establish a customer analysis approach for the niche market
   1. Develop methods for understanding buyer-seller relationships in niche markets
   2. Explain the differences between customer profile, target markets, and niche markets
   3. Create target customer profiles using market data
   4. Understand the importance of feasibility factors including market size and growth rate
   5. Understand the relationship between niche products, customer satisfaction surveys, and feedback analysis
   6. Utilize data analytics to track customer behavior and preferences
5. Investigate promotional strategy development for a niche product
   1. Explain budgeting considerations for effective market promotion
   2. Identify various types of promotional activities, using industry-accepted frameworks like the PESO model
   3. Create compelling marketing messages tailored to niche audiences
   4. Develop a multi-channel promotional plan to maximize reach
6. Design a marketing plan for an agricultural niche market
   1. Establish clear and achievable business goals
   2. Develop a detailed product target market analysis
   3. Analyze competitive products and their impact on the niche market
   4. Recognize the variety of alternative choices available to consumers
   5. Design an applicable promotional plan
   6. Identify benchmarks within the business plan to measure success
   7. Implement communication principles to professionally present market analysis and marketing plan