APP 265 - Fashion Styling

1. Examine the Fashion Styling Profession
   1. Discuss what fashion styling entails
   2. Describe the three main types of fashion stylists
   3. List the personality traits and skills stylists need to possess
2. Explore the Fashion Styling Terms, Icons, and History for the Styling Industry
3. Analyze the Five Fashion Personality Types
   1. Identify celebrities who fit each of the fashion personality styles
   2. Select articles of clothing that would fit each personality types
   3. Select accessories for each of the fashion personality types
4. Explain How to Conduct a Personal Style Evaluation on a Client
   1. List personality traits that are consistent with your client’s behavior
   2. Define demographically who your client is
   3. Discuss values and beliefs that are important to your client
   4. Make sense of the findings about your client to place into a specific target market
   5. Review a lifestyle evaluation chart
   6. Identify clothing stores that cater to different target markets
5. Discuss How to Conduct a Closet Evaluation for a Client
   1. Point out how to examine a closet from a fashion personality point of view
   2. Discuss how to sort clothing in a closet from a pull, sort, and analyze (3 step) process
6. Perform a Body Type Evaluation
   1. Identify the four body types of women
   2. Identify the body types of men
7. Justify the Six Wardrobe Selection Factors
   1. List the style fit rules for garments
   2. Demonstrate how to take accurate body measurements for women’s, women’s petite, and women’s plus sizes
   3. Demonstrate how to take accurate body measurements for men’s, young men’s and big and tall men’s
   4. List the basic characteristics and its’ relationship to individual clothing choices
   5. Analyze the difference between excellent, good, and poor quality clothing
   6. Select appropriate garment style/silhouette shape choices for each body type
   7. Discuss how color can create illusions for body types
   8. Discuss how lines can create illusions for the body types
   9. Discuss how texture can create illusions for the body types
8. Role Play /Conduct an Effective Consultation or Creative Meeting to Understand the Needs of the Client
   1. Develop questions that would help address need of client
   2. Practice active listening skills
   3. Discuss ways to build successful relationships with clients
   4. Research the brand of a client
9. Using the Cluster Concept Create a Look Book for a Specific Client with Coordinated Outfits of Apparel and Accessories that Define their Fashion Personality and Enhances their Body Type
   1. Describe the cluster concept
   2. Describe a look book
10. Discuss the Styling Coordination Planning Process Involved in Styling for Print, Advertising,and Commercials
    1. Describe the purpose of a mood board
    2. List the criteria needed on a mood board
    3. Create a mood board for a specified client’s needs
    4. Describe the responsibilities of all who are a part of the creative team
11. Discuss the Styling Planning Process for the Entertainment Industry
    1. Describe a storyboard
    2. Describe the components needed on a storyboard
    3. Create a storyboard to plan scenes
12. Describe How to Prepare for a Test Shoot
13. Develop a Business Plan
    1. Build a personal brand to be included in the brand image for all aspects of your business
    2. Create business documents needed for your business
    3. Put together a menu of services with set rates (hourly or project billing)
    4. Discuss methods of effective advertising for your business
    5. Design marketing materials for your business
    6. Build network with local industry professionals and retailers