Apr 19, 2024  
2020-2021 Course Catalog 
    
2020-2021 Course Catalog [ARCHIVED CATALOG]

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BCA 242 - Publications and Photo Editing

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech


In a PC environment, apply principles of publication design in development of professional marketing pieces. Use image-enhancement software to manipulate photo and graphic files. Convert files into web-ready format. Students may not receive course credit for both BCA 242 and BCA 250.

 
Competencies

  1. Incorporate file management techniques.
    1. Create folders and sub-folders.
    2. Manage files: move, rename, and delete files from folders.
    3. Use appropriate secondary storage mediums including data storage devised integrated with a USB (universal serial bus) connector.
    4. Demonstrate file compression and decompression.
    5. Discuss file compatibility issues between PC and Mac platforms.
  2. Evaluate terminology in the various phases of publication design, creation, and photo editing.
    1. Use operating system and file management vocabulary.
    2. Apply layout and design terminology.
    3. Choose appropriate image editing and enhancement vocabulary.
  3. Defend overall purpose and general capability of various software packages used by businesses for publication design and production and Web publishing such as Microsoft(MS) Word, MS PowerPoint, MS Publisher, MS Photo Editor, MS Front Page, Adobe Page-Maker, Adobe Photoshop
  4. Critique the role of an administrative assistant in publication production, design, and photo editing.
    1. Assist graphics arts professionals in the design and content of professionally-produced marketing and other published materials.
    2. Analyze ads, brochures, newsletters, Web pages and other published documents for design flaws.
    3. Prepare text tiles and graphics in formats which can be exported to other programs.
    4. Save text files and graphics in formats which can be exported to other programs.
    5. Maintain desktop published files; includes updating and editing.
    6. Incorporate all or parts of business documents into published materials.
    7. Produce (from scratch) ads, brochures, newsletters, and other published documents using a personal computer (PC).
  5. Integrate graphic design principles.
    1. Analyze jobs to establish their purpose.
    2. Determine production considerations such as budget, color, convenience, quality, quantity, and turnaround.
    3. Use balance, proportion, contrast, direction, relevance, borders, shadows, and screens.
    4. Demonstrate effective use of columns, margins, headlines, subheads, and captions.
    5. Select appropriate fonts and related issues including size, alignment and spacing.
  6. Evaluate camera-ready, professional-quality documents that combine text, graphics, illustrations, and photographs.
  7. Critique features within a digital imaging software (Adobe Photoshop is one) to enhance images for use in publications.
    1. Demonstrate mechanics of software being used.
    2. Use Colors palette.
    3. Modify type.
    4. Use the layers palette, filter menu, and channels to enhance images.
    5. Create Web documents
  8. Choose images to be manipulated in publications.
    1. Adjust impact of pixel density to enhance image quality.
    2. Discuss the difference between vector and bitmap images and the advantages and disadvantages of each as it applies to image size and resolutions.
    3. Recognize file extensions.
    4. Categorize file extensions according to file type.
    5. Convert files of one type to another type to be compatible with other programs.
    6. Use a scanner and digital camera to acquire images.
  9. Incorporate enhanced images into other software applications to produce documents for publishing.
    1. Integrate images into MS Publisher, MS Word, and MS PowerPoint.
  10. Produce documents in MS Publisher.
    1. Apply basic formatting.
    2. Incorporate text.
    3. Integrate images.
    4. Create business forms.
    5. Design tables.
  11. Incorporate Publisher with other software packages.
    1. Merge data into publications.
    2. Use object linking and embedding of Excel worksheets into a Publisher publication.
  12. Evaluate documents for outside printing.
    1. Use the Pack “N Go Wizard” to save in Publisher format.
    2. Save a file in encapsulated postscript format.



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