ART 189 - Commercial Photography 1

1. Differentiate camera equipment and accessories used for commercial photography assignments.
   1. Demonstrate the selection of a camera’s advanced features and interchangeable lens capability.
   2. Show the capabilities and limitations of their personal cameras.
   3. Make informed decisions about lens choices for particular assignments.
   4. Identify lighting devices for particular assignments.
   5. Describe peripheral devices for professionals (tripods, shutter release, etc.)
   6. Demonstrate appropriate software for the desired effect.
   7. Identify characteristics of camera shooting modes.
2. Evaluate various qualities of light and be able to recognize, produce, and control various lighting conditions including: diffused, direct, direct diffused and back light.
   1. Describe the basic concepts of degree of diffusion and direction of light.
   2. Evaluate shooting effectively with available light.
   3. Identify a variety of lighting diffusers and reflectors
   4. Outline the purposes for using more than one lighting device, and how to position fill lights to achieve certain effects, such as studio, on camera, existing, supplemental, (reflectors, etc)
3. Classify different flash units used in the studio for commercial lighting.
   1. Identify studio main light.
   2. Discuss studio fill light.
   3. Explain studio kicker light.
   4. Identify studio background light
4. Apply the multi step process of “workflow” while working commercial photography assignments.
   1. Demonstrate the multi-step process of workflow in Image capture.
   2. Identify the multi-step process of workflow as it relates to image editing.
   3. Summarize the multi-step process of workflow as it relates to image output.
5. Use of the camera controls on a digital camera.
   1. Set the White balance.
   2. Adjust the ISO.
   3. Set the Resolution.
   4. Demonstrate how to set the Burst mode.
   5. Adjust the Auto bracketing.
   6. Set the Histograms, etc.
   7. Demonstrate how to set the Exposure Modes (Auto, Shutter Priority, Aperture Priority, Manual, and Continuous).
6. Identify memory devices and file types associated with digital cameras.
   1. Demonstrate what pixels are and how they are used in digital photography.
   2. Describe digital file formats as they pertain to image capture (i.e. RAW, TIFF, JPEG).
   3. Summarize compression in digital file sizes as they pertain to image capture (i.e. Extra Fine, Fine, Basic, and Normal).
   4. Identify the difference between High and Low Resolution and how they are linked to pixilation.
   5. Discuss compression in digital file sizes as they pertain to image capture (i.e. Extra Fine, Fine, Basic, and Normal).
   6. Adjust necessary equipment used for downloading memory devices (i.e. cables, card readers, or drives).
   7. Identify necessary equipment used for downloading memory devices (i.e. cables, card readers, or drives).
7. Critque the principles of art, design and composition.
   1. Demonstrate simplicity/emphasis.
   2. Execute the rule of thirds.
   3. Discuss perspective or point of view.
   4. Identify leading lines.
8. Demonstrate understanding of digital image resolution.
   1. Describe how to crop an image.
   2. Change an image size properly.
9. Evaluate digital images in both a printed and/or electronic format.
   1. Analyze/critique photographic work.
   2. Develop a portfolio of commercial photography digital images.
   3. Demonstrate the ability to print their photographs for display
   4. Describe how to display an image for presentation
10. Select On-Location Lighting
    1. Describe the techniques for using portable supplemental flash
    2. Set up studio lights and demonstrate on-location lighting using techniques.
11. Demonstrate Workplace Readiness Skills:
    1. Demonstrate effective speaking and listening skills with clients.
    2. Show time, task, and resource management skills.
    3. Use critical-thinking and problem-solving skills.
12. Prepare a computer to correctly display digital images.
    1. Adjust digital images using software tools.
    2. Use filters to readjust or sharpen images.
    3. Edit an image using software including: burning, dodging, retouching.