TEL 240 - Telecommunications Management

1. Define a Telecom company
   1. Define intellectual property
   2. Discuss and describe various types of service providers
   3. Define roles and duties of a telecom manager
   4. Define corporate culture
2. Discuss various types of service providers
   1. Describe wireline providers
   2. Discuss differences between vertical and flat organizations
   3. Describe duties of the CTO
   4. Describe duties of the CFO
   5. Describe duties of the COO
3. Telecom company strategies
   1. Define strategic planning
   2. Define distribution and its impact on product promotion
   3. Discuss warehousing and product delivering
   4. Discuss management technique to adhere to strategic vision
4. Building a telecom management team
   1. Define roles and responsibilities of various levels of management
   2. Describe what commitments and beliefs and values have to do with management of the team
   3. Discuss company alignment of resources and personnel
   4. Discuss day to day operations and key personnel focus on daily operations
5. Define a market segment
   1. Describe what makes up a business market segment
   2. Describe leveraging of the market segment
   3. Identify threats and competition within the same market area
   4. Discuss how to maximize investment and being known within a market
6. Develop market driven strategies
   1. Discuss proper assessment of market strategies
   2. Describe the analysis process of a company’s strategy
   3. Discuss how to implement an approach for market growth
   4. Discuss the customer perception to company market presence
   5. Discuss market segmentation and steps in segmenting the existing market
7. Describe a customer centric approach to telecommunications business
   1. Define customer centric
   2. List examples of customer centric behavior
   3. Describe and contrast current companies that focus on customer needs
   4. Describe and explain what commitment to the customer entails.
   5. Discuss alignment of company resources to maintain a customer focus
8. Discuss telecommunications company products.
   1. Discuss the product definition process
   2. Discuss the “four P’s” in product evolution
   3. Describe the product lifecycle
   4. Discuss and contrast product development processes
9. Discuss current market trends in telecommunications
   1. Describe current providers of service and their associated acronyms and purpose
   2. Compare recent years trends in packaging products.
   3. Compare and contrast different market segments and national markets
   4. Describe the possible future trends based on empirical data
   5. Identify possible threats to service delivery and its impact on telecom service providers
10. Discuss Wireless carriers and technology
    1. Discuss the history of mobile telephony
    2. Discuss the various technologies used by wireless carriers (CDMA, TDMA, GSM, CDMA-2000
    3. Explain the future of wireless technologies
11. Discuss the cable television industry and technology
    1. Describe the digital cable tv infrastructure
    2. Describe DOCSIS and its relevance to broadband voice, video and data
    3. Describe Hybrid fiber coaxial cable transmission systems
12. Discuss network management and security
    1. Describe the ISO network management model
    2. Describe SNMP and its uses in network management
    3. Discuss how hackers hack, their motivation and methods
    4. Discuss bandwidth management and QOS mechanisms